Flite Launches Bold New Campaign Starring Sanya Malhotra

By Media Infotainment Team

How Storytelling Campaigns Drive Brand Engagement in 2025

By Rishabh Jain, Senior Creative Strategist at Schbang

Aashirvaad Masalas & Nani Honor Homemakers with AI Campaign

By Media Infotainment Team

Balancing Functional Value with Emotional Storytelling

By Shawn Chandy, Chief Marketing Officer, Paragon Footwear

Bad Girl: A Fierce, Unfiltered Portrait of Feminine Freedom

By Manjunath Vendan, Correspondent at Media Infotainment

Latest News

Swiggy Instamart Launches Quick India Sale 2025 with Ajay Devgn

Swiggy Instamart is launching its first-ever mega sale, the Quick India Movement 2025, with discounts of 50-90% on over 50,000 products, delivered in just 10 minutes....

Demon Slayer: Infinity Castle Shatters Ticket Records in India

Fans of Japanese anime are buzzing with excitement as Demon Slayer: Kimetsu no Yaiba – The Movie: Infinity Castle storms into Indian theaters today. This latest...

IPRS & SOCAN Conclude KOLAB 2025, Celebrating Indo-Canada Music

The Indian Performing Right Society Ltd. (IPRS) and SOCAN (Society of Composers, Authors, and Music Publishers of Canada) just finished KOLAB 2025, an exciting...

Mountain Dew Rolls Out Rs 20 400ml Pack with Hrithik Roshan Ad

Mountain Dew, the well-known PepsiCo India beverage, has recently introduced a new 400ml PET bottle at a low price of 20 rupees and everyone can have a cool drink. To mark the occasion, they have released a new TV commercial featuring their bran...

Dhoni and Madhavan Unite for ACKO's 'Car ka Action Hero' Campaign

ACKO, the digital insurance company, just dropped its new “Car ka Action Hero” campaign, and it’s got some serious star power with cricket icon MS Dhoni and actor R Madhavan teaming up for the first time. They’re joined by digital creator Viraj...

super.money Unveils Ad with Jonty Rhodes as 'Cashback Catcher'

super.money, a UPI platform backed by Flipkart, has rolled out an exciting new digital campaign starring South African cricket icon Jonty Rhodes as the ‘Cashback Catcher.’ Famous for his lightning-fast fielding, Rhodes brings that same energ...

Current Issue

Latest Launches

iPhone 17 Pre-Orders Open in India: How to Book Yours Today

Beatoven.ai Launches Maestro: A Game-Changer for Ethical AI Music Creation

Rado Launches 'The Time Is Now' Campaign with Hrithik Roshan and Katrina Kaif

Expert's Corner

Digitizing Distribution in India: What's Working and...

In an exclusive interaction with Media Infotainment, Vinayak Gupta, president of...

Cost Optimization, Productivity, and Streamlined...

In an exclusive conversation with Media Infotainment, Veeranath Srikar, founder of A2Z...

The AI Disruption of Filmmaking - and the New Models It...

In an exclusive feature with Media Infotainment, Sameer Sankhe—strategist, product...

AI's Role in Generating Compelling and Consistent Content

In an exclusive conversation with Media Infotainment, Nikhil Parmar, Founder of Instapitch.io, discusses how generative AI is reshaping brand storytelling and content strategy. He explains how AI is helping brands move away from rigid campaig...

Leveraging Generative AI for Scalable B2B Content Marketing

In an interaction with Media Infotainment, Priscilla Selwine, Global SVP Marketing & Demand at MarketStar, shares insights on how B2B organizations can strategically integrate generative AI into their content ecosystems, without compromisi...

Creative Advertising: Spearheading Stories That Stick

When the world zigs, zag- The most iconic Levi's ad by John Hegarty probably had the most valuable lesson for advertising. In recent times, advertising has just been about following trends. A brand does a campaign with a yesteryear ce...

Vogue

Madharaasi: A Gripping Action Drama with a Mad Heartbeat

By Manjunath Vendan, Correspondent at Media Infotainment

AR Murugadoss returns with a gripping action drama led by Sivakarthikeyan in a unique, intense role.

Kerala Shines Bright with Onam Feasts and Traditions

By Ajay Sunny, Correspondent at Media Infotainment

Kerala is vibrant with happiness because families and communities are united to celebrate the grand finale of the ten-day Onam festival, known as Thiruvonam.

Lokah: Blending Mythology and Modern Superhero Storytelling

By Manjunath Vendan, Correspondent at Media Infotainment

Lokah brings Indian mythology to life with Kalyani Priyadarshan’s powerful superhero performance, stunning visuals, and action-packed drama that marks a milestone for Indian...

Hridayapoorvam: A Simple Story Straight from the Heart

By Manjunath Vendan, Correspondent at Media Infotainment

Hridayapoorvam is a heartfelt Malayalam drama by Sathyan Anthikad that celebrates life’s little moments, relationships, and emotions, powered by moving performances from...

From Advertising to Entertainment: India's Gaming Ban...

By Ajay Sunny, Correspondent at Media Infotainment

In August 2025, the Parliament of India passed the Promotion and Regulation of Online Gaming Bill, the bill that banned all of the real-money gaming (RMG) applications in India,...

Coolie: When Aura Outshines the Script

By Manjunath Vendan, Correspondent at Media Infotainment

Coolie dazzles with Rajinikanth’s unmatched aura, but shallow writing, weak characters, and logic gaps leave Lokesh Kanagaraj’s big-ticket film underwhelming

Media

Tech & Gadgets

Dashverse Launches India's First Fully...

Bengaluru-based startup Dashverse has broken new ground...

Demon Slayer: Infinity Castle Sets Record with...

The highly anticipated anime film Demon Slayer: Kimetsu...

Digitizing Distribution in India: What's...

In an exclusive interaction with Media Infotainment,...

Business

Swiggy Instamart Launches Quick India Sale 2025...

Swiggy Instamart is launching its first-ever mega sale,...

Mountain Dew Rolls Out Rs 20 400ml Pack with...

Mountain Dew, the well-known PepsiCo India beverage, has...

Dhoni and Madhavan Unite for ACKO's 'Car ka...

ACKO, the digital insurance company, just dropped its new...

Ads & Marketing

super.money Unveils Ad with Jonty Rhodes as...

super.money, a UPI platform backed by Flipkart, has...

Levi's Revives Baggy Denim with Alia Bhatt &...

Levi’s has kicked off its “Easy in Levi’s” campaign,...

Alia Bhatt Leads Star-Studded Flipkart Big...

Flipkart, the leading online shopping platform in India,...

Events

IPRS & SOCAN Conclude KOLAB 2025, Celebrating Indo-Canada Music

The Indian Performing Right Society Ltd. (IPRS) and SOCAN (Society of Composers, Authors, and Music Publishers of Canada) just finished KOLAB 2025, an exciting songwriting camp held from August 23–29 at The True School of Music on Vijaybhoomi Univ...

Taylor Swift and Travis Kelce's Engagement Post Breaks Instagram Records

On August 26, 2025, Taylor Swift and Travis Kelce have headlined the internet with their engagement announcement. Swift posted a cute Instagram picture of the two having some photos and a cunning caption: Your English teacher and your gym teache...

Broadcasting

India Upholds TikTok Ban, Minister Ashwini Vaishnaw Clarifies

India's IT Minister Ashwini Vaishnaw has put an end to all the buzz about TikTok making a comeback in the country. In a straightforward chat with Moneycontrol, he said there's no plan whatsoever to bring back the popular Chinese video app. "Absolu...

BHIM Partners with Sony for a Special 'Golden Week' on Kaun Banega Crorepati

NPCI BHIM Services Limited (NBSL), the company behind the BHIM Payments App has partnered with Sony Entertainment Television to offer thrilling Golden Week on the popular game show, Kaun Banega Crorepati (KBC). Between September 1st and Octobe...