Tata Tea Premium's New Ad Shows Care Expressed through Daily Acts

Tata Tea Premium has released a new campaign that highlights how simple, everyday actions can convey genuine care within a household. The film for the newly launched Tata Tea Premium Care focuses on a routine moment between a couple.

The husband notices his wife is exhausted and quietly prepares a cup of tea for her, using the new blend. The scene is straightforward, aiming to show how small gestures can ease daily strain and strengthen personal connections.

The product featured in the campaign, Tata Tea Premium Care, combines strong Assam tea with a set of familiar herbs — ginger, elaichi, tulsi, mulethi and brahmi. These ingredients have long been associated with comfort and routine wellness in Indian homes.

By including them in a single blend, the brand intends to offer consumers a practical option that fits easily into daily tea habits while adding a layer of functional value.

• Tata Tea Premium’s new ad celebrates everyday care through simple, relatable moments
• Campaign highlights Tata Tea Premium Care blend featuring Assam tea and wellness herbs
• Brand reinforces its home-centric storytelling with a film focused on small acts of thoughtfulness

Puneet Das, President – Packaged Beverages, India & South Asia at Tata Consumer Products, states that the brand designed the new variant to give tea drinkers a considered choice that still delivers the taste profile associated with Tata Tea Premium. His remarks underline the brand’s intent to pair familiarity with a blend that aligns with current preferences for added benefits in everyday beverages.

The campaign maintains Tata Tea Premium’s ongoing approach of building stories around home settings, shared moments and cultural tea-drinking practices. Rather than relying on dramatic framing, the ad uses a relatable scene that reflects how families often communicate care without elaborate gestures.

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By placing focus on a routine act that many viewers may recognise, the film positions Tata Tea Premium Care as a blend meant for real, everyday use — one that fits seamlessly into existing habits while reinforcing the idea that attention and thoughtfulness often appear in small, consistent actions.