Latest News

Mia by Tanishq Launches 'Bee My Valentine, Every Day' Campaign

Mia by Tanishq has launched its latest Valentine’s season campaign, ‘Bee My Valentine, Every Day’, featuring actor and brand ambassador Aneet Padda. The campaign moves...

7UP Launches Snow-Fresh Summer Splash Campaign Across India

As summer temperatures rise across India, 7UP has launched its new Snow-Fresh Summer Splash campaign, reinforcing the brand’s long-standing positioning as a strong...

Bad Bunny & Kendrick Lamar Shine at Politicised Ceremony

The 68th Grammy Awards unfolded as both a celebration of music and a forum for pointed political statements, with Bad Bunny and Kendrick Lamar emerging as the night’s...

Maybelline New York Taps Kiara Advani as New Brand Ambassador

Maybelline New York has announced Kiara Advani as its new brand ambassador in India, reinforcing its commitment to modern beauty and self-expression. This partnership, revealed on 1 February 2026, aligns with the brand’s focus on authenticit...

Malaika Arora Stars in Invogue's Cinematic Shapewear Campaign

Malaika Arora is the face of Invogue’s new digital campaign for its shapewear range. The cinematic ad, launched on Instagram, adds a playful twist to conventional fashion messaging. The film is set in a mock police station, where Malaika is quest...

Oreo Rolls Out 'Dream for the Team' World Cup Campaign

Oreo has launched a new nationwide campaign titled ‘Dream for the Team’ to coincide with the Cricket World Cup, positioning fans as an integral part of Team India’s journey. The campaign draws on the emotional connect Indians share with cricke...

Current Issue

Latest Launches

Samsung Galaxy S26 Series Launch Expected in Late February 2026

Motorola Edge 70 Launched in India with Triple 50 MP Cameras

Redmi Note 15 5G to Launch in India on January 6 With 108MP Camera

Expert's Corner

PM Modi's GST Festival: A Masterclass in Marketing...

The recent GST reform in India, branded as GST Bachat Utsav, wasn’t just a policy...

How Storytelling Campaigns Drive Brand Engagement in 2025

For Indian brands today, “storytelling-first” isn’t just a marketing strategy, it’s...

Digitizing Distribution in India: What's Working and...

In an exclusive interaction with Media Infotainment, Vinayak Gupta, president of...

Cost Optimization, Productivity, and Streamlined Operations in a Digital Era

In an exclusive conversation with Media Infotainment, Veeranath Srikar, founder of A2Z ASSIST, shares how digital transformation is unlocking new efficiencies across industries. For him, cost efficiency isn’t about cutting corners but eliminatin...

Balancing Functional Value with Emotional Storytelling

In an exclusive conversation with Media Infotainment, Shawn Candy—Chief Marketing Officer at Paragon Footwear—shares how the brand balances functional clarity with emotional resonance in its storytelling. From highlighting durability, comfor...

The AI Disruption of Filmmaking - and the New Models It Will Spawn

In an exclusive feature with Media Infotainment, Sameer Sankhe—strategist, product builder, and author of Make Them Love It!—explores how AI is disrupting filmmaking and reshaping storytelling. Drawing on MetaPuppet’s AI-assisted film Eve & Adam...