Latest News

Vi Becomes Official Communications Partner of CSK for Three Seasons

Telecom operator Vi (Vodafone Idea) has announced a partnership with the Chennai Super Kings (CSK), becoming the franchise’s official communications partner for the...

India Edge England in Thriller to Reach T20 World Cup Final

India stormed into the final of the ICC Men’s T20 World Cup 2026 after defeating England by seven runs in a thrilling semifinal clash at Mumbai’s Wankhede Stadium on...

Parle Launches Fusion Candy with Quirky Dual-Flavour Campaign

Parle Products has launched a new campaign to promote its latest confectionery product, Parle Fusion Candy, a dual-layer candy designed to deliver two flavours in a...

WhatsApp Leverages Holi Engagement to Deepen User Connections

As India prepares for Holi, WhatsApp is highlighting features that shape how users coordinate and celebrate the festival online. The strategy shows how the Meta Platforms-owned messaging platform is increasing engagement during cultural even...

SPNI Partners with EU for MasterChef India Finale Challenge

Sony Pictures Networks India (SPNI) has partnered with the European Union (EU) for a special culinary challenge during the finale week of MasterChef India. The collaboration will be featured through the European Union Mystery Box Challeng...

Rapido Launches Ownly Food App in Bengaluru with New Campaign

Ride-hailing platform Rapido has entered the food delivery market with the launch of its new app, Ownly, in Bengaluru. The launch is supported by a marketing campaign that highlights transparent pricing and a restaurant-friendly business model.

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Latest Launches

Nothing Opens First Flagship Store in Bengaluru

Redmi Note 15 Pro 5G Series Goes on Sale in India: Prices & Specs

Samsung Galaxy S26 Series Launch Expected in Late February 2026

Expert's Corner

PM Modi's GST Festival: A Masterclass in Marketing...

The recent GST reform in India, branded as GST Bachat Utsav, wasn’t just a policy...

How Storytelling Campaigns Drive Brand Engagement in 2025

For Indian brands today, “storytelling-first” isn’t just a marketing strategy, it’s...

Digitizing Distribution in India: What's Working and...

In an exclusive interaction with Media Infotainment, Vinayak Gupta, president of...

Cost Optimization, Productivity, and Streamlined Operations in a Digital Era

In an exclusive conversation with Media Infotainment, Veeranath Srikar, founder of A2Z ASSIST, shares how digital transformation is unlocking new efficiencies across industries. For him, cost efficiency isn’t about cutting corners but eliminatin...

Balancing Functional Value with Emotional Storytelling

In an exclusive conversation with Media Infotainment, Shawn Candy—Chief Marketing Officer at Paragon Footwear—shares how the brand balances functional clarity with emotional resonance in its storytelling. From highlighting durability, comfor...

The AI Disruption of Filmmaking - and the New Models It Will Spawn

In an exclusive feature with Media Infotainment, Sameer Sankhe—strategist, product builder, and author of Make Them Love It!—explores how AI is disrupting filmmaking and reshaping storytelling. Drawing on MetaPuppet’s AI-assisted film Eve & Adam...