Aamir Khan Leads Britannia NutriChoice's New One Good Choice Campaign

Bollywood actor Aamir Khan has joined Britannia NutriChoice as the face of its new health snacking campaign that promotes making simple, better decisions in daily life.

The initiative, created by Lowe Lintas, is built on the idea that “one good choice makes the next one easier,” presenting the act of choosing healthier snacks as a practical part of everyday living.

The campaign features relatable situations such as selecting a balanced snack or making small adjustments to routine food habits. Aamir Khan’s presence is used to deliver the message in a direct manner, showing how minor changes can influence the course of a day.

The films highlight moments that many consumers experience, allowing the brand to link its products with clear, achievable choices in the healthy snacking space.

• Aamir Khan fronts Britannia NutriChoice’s ‘One Good Choice’ campaign promoting mindful snacking
• Britannia launches 100% Millets Apple Cinnamon cookies with clean-label ingredients
• Campaign links simple daily decisions with healthier eating habits in India’s growing snack market

Alongside the campaign, Britannia NutriChoice has expanded its offerings with the launch of 100% Millets Apple Cinnamon cookies. The new product is made with a millet blend of jowar, foxtail, and ragi, and follows a clean-label approach with no added sugar, no maida, and no palm oil. Positioned as a better snacking option, the cookies are priced at ₹55 for a 100g pack and will be available in modern retail outlets and leading quick-commerce platforms across key metros.

Aamir Khan said he connected with the campaign’s premise, noting that small everyday decisions often set the tone for the rest of the day. Siddharth Gupta, General Manager – Marketing at Britannia Industries, said the campaign supports the brand’s effort to align with changing food preferences and rising interest in millet-based snacks.

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With the new campaign and product rollout, Britannia NutriChoice aims to strengthen its role in the growing market for mindful snacking and reinforce its focus on simple, purposeful choices for consumers.