The Rise of New Media: Can Social Media Journalism Stay Authentic in the AI Age?

By Rishi Pratim Mukherjee, CEO of JIST Media and Co-Founder of ScoopWhoop

As the lines between news and content blur, and trust in media erodes, how can journalism stay credible in the age of algorithms? In the latest episode of the “What India...

Navigating Film Distribution in the Digital Age

Building a Data-Driven Marketing Ecosystem:...

The Importance of Storytelling to Build a Reputable Brand

By Vinay Kanchan, Author | Brand Storyteller | Creative...

For a brand, the necessity for it to connect to its audience is...

Future Trends in Content Production: How Technology is...

By Nitin Panwar, Author of Humintel

In this section, we feature an exclusive conversation with Nitin...

Building a Production Company for Digital Platforms:...

By Sanel Kapoor Arora - Content Specialist

The audience base of the Indian over-the-top (OTT) market is...

Building a Successful Production Company: Creating and...

By Abhishek J Sanghavi - Founder & CEO at Imaxx Tv Digital...

A comprehensive digital content strategy is built on several...

How Humorous Advertising Can Help Brands Drive Growth

By Ganapathy Viswanathan - Independent Communication Consultant

Humour in advertising is nothing new. It dates back to the early years of the movie...

The Art of Storytelling: Driving Growth Through Creative Marketing

By Juhi Verma - Creative & Marketing Leader | Business Growth & Strategy Visionary

A great product? That’s impressive. But turning it into a phenomenon? Now that’s...

The Power of Narrative: Creating Stories That Resonate With Consumers

By Kornica Dhar - Marketing Strategist and Wellness Advocate

In today’s dynamic market, storytelling has emerged as one of the most powerful tools...

The Future of Interaction Design: Navigating the Challenges of Emerging Devices

By Deepika Dutta Kapoor, Head - UX Practice at Newgen Software

Today, interaction designers face significant challenges when adapting to devices with...

The Rise of Short-Form Video Content: Transforming User Engagement in 2024

By Prajna Dash - Marketing Director, Hipi - Short Video Platform from Zee Entertainment...

Short-form video platforms have significantly reshaped user behavior. This is...

Breaking Silos: Integrating Creative and Analytical Teams for Marketing Success

By Shubhadeep Raha - Content Marketing Consultant at Rapty.app

Effective collaboration between creative and analytical teams is imperative to...