Jasprit Bumrah Leads Streax's New 'Main Fast, Super-Fast' Campaign

Streax Shampoo Hair Colour has announced Indian fast bowler Jasprit Bumrah as the new face of its latest communication initiative titled “Main Fast, Streax Super-Fast.”

The campaign highlights the product’s key proposition of quick application and faster colouring results, aligning Bumrah’s on-field pace and efficiency with the brand’s focus on speed and convenience.

The association marks a significant step for Streax as it aims to strengthen its presence in the fast-grooming category.

The shampoo hair colour is positioned as a solution for users seeking quick and simple hair colouring without elaborate preparation. According to the brand, the product offers a five-minute colouring process and is priced from ₹15 onwards, making it accessible across diverse consumer segments.

• Jasprit Bumrah fronts Streax’s new ‘Main Fast, Super-Fast’ campaign highlighting quick hair colouring.
• Streax taps Bumrah’s speed and consistency to promote its five-minute shampoo hair colour.
• Brand boosts presence in fast-grooming category with accessible, easy-to-use colouring solution

Hygienic Research Institute (HRI), the company behind Streax, stated that Bumrah’s disciplined approach, consistency, and ability to deliver results under pressure reflect the attributes the brand wants to communicate. The campaign features Bumrah in a concise narrative that connects the idea of quick performance on the cricket field with the brand’s promise of fast grooming.

Priyanka Puri, Senior Vice President – Marketing at HRI, said the collaboration was shaped around the growing preference for efficient grooming formats among Indian consumers. She explained that the campaign intends to showcase how users can incorporate hair colouring into their routines without additional time or effort.

Bumrah noted that the association appealed to him because the campaign message aligned with his own emphasis on maintaining a presentable appearance while handling a demanding schedule. The brand will roll out the campaign across television, digital platforms, and social media channels, aiming to reach both existing and first-time users.

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With this partnership, Streax looks to strengthen its visibility in the mass hair-colouring market while reinforcing the ease-of-use proposition central to its product line.