How Storytelling Campaigns Drive Brand Engagement in 2025

For Indian brands today, “storytelling-first” isn’t just a marketing strategy, it’s about...

IKEA India Brings 'Cook Up Some Magic' Campaign

IKEA India is launching a joyful and heart-warming campaign named “Cook Up Some Magic” to open...

Welspun Living Launches 'Kyunki Farq Padta Hai' Campaign with Vidya Balan

Welspun Living Limited, a top name in home textiles and part of the...

Digitizing Distribution in India: What's Working and What’s Not

In an exclusive interaction with Media Infotainment, Vinayak Gupta,...

Zeno Health's 'Skip the Ad' Uses Dad Jokes to Deliver Relatable Healthcare Messages

Zeno Health, a pharmacy chain with both online and in-store services, has rolled out a clever new...

Kotak Life Celebrates 25 Years with Heartwarming Brand Film

Kotak Mahindra Life Insurance Company Ltd., better known as Kotak...

SRK and Jagapathi Babu Bring Zing to Thums Up's Latest Biryani Campaign

The famous Coca-Cola India brand Thums Up has recently released a...

MS Dhoni Stars as Coach in EMotorad's New Campaign for Smarter Family Mobility

EMotorad, a top e-cycle brand, just dropped a fresh ad campaign...

Tata CLiQ Luxury Teams Up with HSBC India for HSBC Luxe...

The Tata CLiQ Luxury, the luxury shopping platform in India, has...

Warner Music India's Divo Launches Loopd to Empower...

Divo Music, part of Warner Music India, just launched Loopd, a new...

Duroflex Kicks Off Onam with Special Energise Mattress in...

Duroflex, one of India’s top sleep brands, is celebrating Onam with...

Meta Faces Backlash Over Unauthorized Celebrity AI Chatbots

Meta, the company behind Facebook, Instagram, and WhatsApp, is in...

Sportz Interactive Launches AI-Created Anthems for Pro Kabaddi Teams

Sportz Interactive, a market leader in sports technology and fan...

Kaun Banega Crorepati Season 17 Kicks Off with Big Sponsors on Sony LIV

Thailand’s Constitutional Court ousted Prime Minister Paetongtarn...

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