Jindal Stainless Unveils Heartfelt Diwali Campaign

Jindal Stainless, a global leader in stainless steel production, has launched its festive digital campaign, More Than Just Change, celebrating the emotional and cultural significance of coins during Diwali.

The campaign, released ahead of the 2025 Diwali festivities, follows the journey of a simple coin as it weaves through moments of faith, care, and togetherness, symbolizing luck, prosperity, and blessings.

The campaign’s film captures the essence of Indian festivities, blending warmth and subtle emotion to highlight the role of coins in everyday and special occasions.

At its core is Jindal Stainless’s key product—coin blanks—showcasing stainless steel as a symbol of trust, continuity, and legacy.

The narrative humanizes the material, portraying it as a timeless connector across generations.

• Jindal Stainless Launches Heartwarming Diwali Campaign ‘More Than Just Change’
• ‘More Than Just Change’ Celebrates Coins, Legacy, and Togetherness This Diwali
• Jindal Stainless Highlights Emotional and Cultural Significance of Coins in Festive Campaign

Sonal Singh, Head of Corporate Communications at Jindal Stainless, emphasized the campaign’s purpose, stating, “Coins hold deep emotional value in India, anchoring both daily life and festive moments. We wanted to celebrate stainless steel as a material that symbolizes trust and shared legacy, moving beyond just the product.” The campaign reflects the brand’s commitment to meaningful storytelling.

Gaurav Arora, Co-Founder of Social Panga, Jindal Stainless’s creative partner, added, “We aimed to showcase the enduring value of stainless steel through a story that places coins at the heart of Diwali traditions, bridging everyday moments with timelessness.”

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As one of the world’s leading producers of coin blanks, Jindal Stainless manufactures approximately 10,000 tonnes annually, supplying mints globally. By blending human stories with product excellence, the campaign underscores the durability and legacy of Jindal’s stainless steel, designed to endure across generations.

This Diwali, Jindal Stainless invites audiences to see coins as more than currency—a symbol of connection and celebration.