Hocco & Haldiram's Launch World's First Barfi Ice Cream

Hocco Ice Cream and Haldiram have just launched the first Barfi Ice Cream in the world in a delicious new way, just in time to celebrate Diwali.

The Indian traditional sweet is transformed into a cool and creamy dessert with a fusion of the traditional Haldiram flavors and the ice cream expertise of Hocco in their campaign, The Cooler Together.

The new product will make the process of gifting and snacking on holidays more interesting. It is available in two tastes Orange Barfi and Milk-Cake Barfi, and it is packed in the shape of cubes which are easy to share. It is affordable, and everyone will love it, as it tastes like joy of Diwali and very refreshing.

Hocco, based in Bengaluru and famous for shaking up the ice cream world with creative ideas, has partnered with Haldiram's, the trusted name in snacks and sweets. Together, they're using Hocco's wide reach and Haldiram's classic recipes to deliver this nationwide. You'll find it at Hocco shops, street carts, stores, and quick delivery apps like Blinkit, Zepto, and Instamart.

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The campaign gets a boost from folk singer Maame Khan's music, adding a lively vibe that mixes old traditions with modern fun. It's all about reimagining how we enjoy Indian sweets, making ice cream a bridge between the past and present.

Ankit Chona, Hocco's founder, shared his thoughts: “At Hocco, our DNA has always been about challenging the ordinary and redefining how India experiences ice cream. With the Ice Cream Barfi, we’re taking a timeless Indian sweet and giving it a bold, innovative twist by turning mithai into something cooler, literally. Partnering with Haldiram’s, a brand that represents trust and tradition, allows us to show how innovation and heritage can come together to create a completely new festive experience. This is exactly the kind of innovative spirit Hocco stands for.”

Experts see this as a clever move in the growing market for blended desserts, especially with India's ice cream scene booming thanks to more spending power and festival cheer. It might inspire more such collaborations.

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As Diwali approaches, Hocco and Haldiram's are inviting people to try this fusion treat – because celebrations taste better when they're cool and sweet. It's available now, so stock up soon!