Beardo's Bobby Deol Ad Breaks Traditional Masculinity Stereotypes

Beardo, a leading men’s grooming brand in India, has launched a bold new ad featuring Bollywood star Bobby Deol that redefines what it means to be a man today.

The film tackles the messy, often conflicting expectations society places on men, encouraging them to embrace their true selves without apology.

The ad dives into the pressures men face: be tough but not too aggressive, confident but not arrogant, a leader but always in line.

It calls out the confusion and quiet guilt these mixed messages create, urging men to break free and be “Unfiltered. Untamed. Unstoppable.”

Beardo’s message is clear: real strength comes from being authentic, not chasing an impossible ideal.

• Beardo’s Bobby Deol Ad Redefines Masculinity: ‘Unfiltered. Untamed. Unstoppable.’
• Bobby Deol Becomes Face of Beardo Campaign Challenging Traditional Male Stereotypes
• Beardo’s Bold New Ad Encourages Men to Embrace Authenticity and Break Social Norms

Bobby Deol, known for his rugged charm and powerful roles in films like Animal and Aashram, is the face of the campaign. At 56, his journey – from early hits like Soldier to a strong comeback – reflects the resilience Beardo celebrates. In the ad, Deol portrays a man who’s both vulnerable and confident, showing that true masculinity doesn’t need to prove itself.

“Bobby Deol is an icon who embodies the true values and ethos of Beardo – being unfiltered, untamed, and unstoppable. He represents timeless charisma and a strength that aligns with our vision of redefining what it means to be a real man – someone who is undeterred by society’s expectations,” said Siddharth Vaya, the brand’s Chief Brand Officer. 

Deol echoed this in a statement: "This film stands for being unapologetically you,. It celebrates masculinity that doesn’t need to shout to be heard – raw, confident, honest, and real – values that I deeply connect with. I’m proud to represent a brand that encourages men to be both strong and self-aware."

Since its 2016 launch, Beardo has shaken up men’s grooming with bold products like beard oils and styling gear, backed by big-name investors. This ad, already going viral online, blends storytelling with the brand’s signature edge. It’s rolling out on YouTube, Instagram, and Beardo’s website, with in-store events planned in major cities.

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In a world where men’s mental health and identity are hot topics, Beardo’s ad is a refreshing take. It’s a reminder that being a man isn’t about fitting a mold – it’s about owning who you are, flaws and all.