Plum BodyLovin Unveils Playful AI Campaign for Vanilla Lotion

Plum BodyLovin', a well-known vegan beauty brand, has started an exciting new campaign called "India's Most Wanted Body Lotion." 

It focuses on their Vanilla Caramello body lotion, using artificial intelligence and humor to grab attention across the country.

The campaign features an AI-made video that mimics action-packed police movies.

In the ad, clumsy cops chase after a bottle of lotion because its sweet caramel-vanilla scent is making everyone go crazy.

The story is full of funny lines and dramatic scenes, and it openly shows how AI created it.

Plum even shared behind-the-scenes clips to highlight the tech side, making it feel fresh and modern.

• Plum BodyLovin’ Launches Playful AI Campaign for Vanilla Caramello Body Lotion
• ‘India’s Most Wanted Body Lotion’: Plum Combines Humor, AI, and Influencer Fun
• Plum BodyLovin’ Uses AI and Experiential Marketing to Spotlight Vegan Vanilla Lotion

The fun goes beyond online. There are big outdoor billboards with "wanted" posters of the lotion. In cities, events called "Most Wanted Heists" involve influencers and comedians like Archana Puran Singh, Kullu (Aaditya), and Sufi Motiwala, plus regular fans, pretending to steal or hunt for the product. On the app BlinkIt, customers get small samples in bags labeled like police evidence, adding a playful twist to shopping.

Influencers receive special "detective kits" with clues about the lotion's appeal, turning unboxing videos into mini adventures. The campaign also hits college campuses with games where students solve puzzles to win prizes and try the scent.

"This campaign is pure, unapologetic fun," declares Stuti Sethi, Brand Lead at Plum BodyLovin'. "Vanilla Caramello has become a cult obsession, so we decided to treat it like the runaway star it is – complete with cops, chaos, and caramel. We've made a body lotion feel like pop culture, and that's the kind of storytelling we live for at Plum BodyLovin'."

With people loving scented, cruelty-free products, this campaign mixes tech and creativity. The lotion offers long-lasting moisture with a warm vanilla-caramel smell. You can buy it on Plum's website, Nykaa, or quick-delivery services.

Also Read: Nykaa and Snapchat Team Up to Boost Gen Z Beauty Creators

Social media is buzzing with people sharing their own "heists" and AI jokes, showing how Plum turns everyday beauty into something memorable.