Khetika Marks Diwali with 'Kindness Makes a Difference' Campaign

Khetika, a clean-label food brand known for its preservative-free dry fruits, has launched a touching campaign called ‘Acchai Se Farak Padta Hai’ (Kindness Makes a Difference).

The campaign aims to make this festive season special by showing that true joy comes from small acts of kindness, gratitude, and togetherness, not just from lights and traditions.

The campaign’s digital film, created by The Luminant Media, tells a warm story set in a lively Indian home buzzing with Diwali preparations.

Kids, playfully dressed with toy bows and fake mustaches, act out scenes from the Ramayan, filling the house with laughter.

In the kitchen, Shabari, the family’s dedicated house help – named after the devoted figure from the Ramayan – prepares kheer with care, using Khetika’s high-quality, preservative-free dry fruits. These golden ingredients add a touch of purity and richness to the dessert, making it a symbol of love and tradition.

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The story takes a heartfelt turn when one of the children, playing young Ram, innocently asks Shabari, “Don’t you celebrate Diwali at your home too?” This simple question makes Ram’s mother pause and reflect. Grateful for Shabari’s hard work and loyalty, she shares the warm kheer and gifts her a beautifully packed Khetika dry fruit box. The moment captures the campaign’s message: while diyas light up homes, kindness lights up lives and builds stronger bonds.

“This digital film is deeply personal to us because it mirrors what Khetika stands for – purity, honesty, and inclusivity,” said Prithwi Singh, CEO of Khetika. “With ‘Acchai Se Farak Padta Hai,’ we wanted to remind people that true celebrations go beyond rituals and decorations. Just as our preservative-free dry fruits add goodness to something as simple as kheer, choosing kindness and gratitude brings depth to our relationships and traditions. We hope the campaign inspires people to celebrate with authenticity and goodness this festive season.”

Khetika’s products, free from artificial additives, are presented as more than just food – they’re a way to celebrate thoughtfully, honoring both health and tradition. By blending storytelling with its products, Khetika encourages families to make this Diwali about genuine connections.

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As India prepares for the festive stretch from Dhanteras to Bhai Dooj, this campaign serves as a gentle reminder that kindness is the true light in any celebration. Launched today, ‘Kindness Makes a Difference’ is already striking a chord online, encouraging people to share their own stories of festive goodwill.