Senco Gold Unveils Shagun Collection for Dhanteras with Kiara

Senco Gold and Diamonds, a beloved Indian jewelry brand, has introduced its stunning Shagun Collection just in time for Dhanteras.

This beautiful range features yellow gold, diamond, antique, and polki pieces, perfect for adding a special touch to festive celebrations.

Alongside this main collection, Senco is also showcasing the stylish Lotus Collection by Everlite, the modern Tattwa Collection by Gossip Silver, the men’s Aham Collection, and the sparkling Perfect Love Collection with Hearts and Arrows cut diamonds.

Alongside this main collection, Senco is also showcasing the stylish Lotus Collection by Everlite, the modern Tattwa Collection by Gossip Silver, the men’s Aham Collection, and the sparkling Perfect Love Collection with Hearts and Arrows cut diamonds.

To celebrate the launch, Senco has rolled out a touching campaign starring Bollywood actress Kiara Advani.

• Senco Gold & Diamonds Launches Shagun Collection for Dhanteras 2025 with Kiara Advani
• Celebrate Dhanteras with Senco’s Shagun Collection – Gold, Diamond & Polki Jewelry Offers
• Kiara Advani Shines in Senco Gold’s New Shagun Collection Campaign for Festive Season

Set against the warm glow of Diwali and Dhanteras, the campaign captures the joy of family moments—a husband surprising his wife, a mother and daughter sharing a ritual, or a grandmother lighting diyas.Kiara, as the heart of the campaign, ties these stories together, showing how Senco’s jewelry becomes a cherished part of life’s special occasions, carrying love and tradition across generations.

Joita Sen, Director and Head of Marketing and Designs at Senco Gold and Diamonds, said, “Dhanteras is a time of joy and new beginnings, where families come together to create lasting memories. Our Shagun Collection is crafted to be part of these intimate moments, blending exceptional karigari with the emotions of the festive season. Through our campaign, we celebrate the warmth of giving and the traditions that make these festivals unforgettable.”

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Senco is also making the festive season more exciting with great offers: customers can enjoy ₹700–₹1,000 per gram cashback on gold jewelry, up to 15% off on diamond pieces, and full value on old gold exchanges. With its mix of artistry and emotion, the Shagun Collection is set to make this Dhanteras a memorable celebration of love and togetherness.