Asian Paints Revives 'Har Ghar Kuch Kehta Hai' for Modern Homes

Asian Paints has reintroduced its popular “Har Ghar Kuch Kehta Hai” campaign with a new and contemporary twist in which it glorifies the individual stories that are told by each home.

The new campaign, which was launched today, characterizes the heart of the contemporary Indian families and their homes are the mirror of lives, eccentricities and aspirations of the Indian people residing in it.

The tagline of the campaign “Har ghar chup-chaap se yeh kehta hai, ki andar iske rehta hai”, continues to resonate; we are reminded that it is personal touches of the inhabitants that make the house a home whether it was a splash of paint or a memory in the living room.

However, this time the campaign seems more up-to-date, displaying homes as vibrant places where innovation and connectedness are alive.

• Asian Paints Brings Back ‘Har Ghar Kuch Kehta Hai’ with a Fresh, Modern Touch
• Asian Paints’ Iconic Campaign Returns, Celebrating the Evolving Stories of Indian Homes
• Ogilvy and Asian Paints Reimagine ‘Har Ghar Kuch Kehta Hai’ for Today’s Connected Generation

The best part is a TV commercial that was developed by Ogilvy India, and it is 90 seconds long, narrating eight brief, poignant stories. One of them has a young couple who have a funny paint accident on their wall as a sweet memory. A young food vlogger takes over the family kitchen, and his grandma is the largest fan of the chosen one. A foreign guest is invited to the home of an old couple and their living room becomes a friendly encounter between cultures. And a dog lover proudly provides his dog with the family name, loving him in every small detail.

These stories, narrated with warmth and a touch of humor, feel real and relatable. “Homes have always had stories to tell, but now they’re sparking new kinds of conversations,” says Piyush Pandey, Chief Advisor at Ogilvy India. “This campaign captures the spirit of today’s families with honesty and heart.”

Amit Syngle, CEO of Asian Paints, adds, “We’re celebrating how Indian homes are changing—becoming more personal and expressive. This campaign shows how every corner of a home holds meaning, from creative projects to shared moments, and we’re proud to help bring those stories to life.”

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First launched over 20 years ago, “Har Ghar Kuch Kehta Hai” has long been a hallmark of Asian Paints, connecting with millions by making painting feel personal. Now, as homes serve as offices, creative hubs, or cozy retreats, this campaign reflects that shift. It’s rolling out on TV, social media, and digital platforms, inviting everyone to share their own home stories. In a fast-changing world, Asian Paints reminds us that a home’s story only gets richer with time.