Nothing Opens First Flagship Store in Bengaluru

Consumer technology brand Nothing has opened its first flagship store in India in Bengaluru, underlining the company’s focus on expanding its offline retail presence in the country.

The store, which opened on February 14, is located in Indiranagar and spans 5,032 square feet. It is the brand’s second flagship store globally, following its outlet in London.

The Bengaluru flagship store was inaugurated by Nothing CEO Carl Pei, along with co-founder and India President Akis Evangelidis.

India market expansion has become a priority for the company, driven by strong demand for its Nothing smartphones and audio products, prompting the company to invest in a dedicated retail space.

• Nothing opens first flagship store in Bengaluru to strengthen retail presence
• Bengaluru store features industrial design and interactive experiences for customers
• Nothing plans further expansion with more global flagship stores after Bengaluru launch

The store’s design reflects Nothing’s product philosophy, with an industrial design concept inspired by 1970s assembly lines and workshops. Materials such as exposed concrete, aluminium, steel and glass dominate the interiors. The aim is to create a space that highlights transparency and design while allowing customers to interact closely with products.

Visitors can explore the full lineup of Nothing devices, including smartphones, earphones and accessories, as well as products from CMF by Nothing. The store also features official merchandise and hands-on demo zones. Interactive elements such as experiential retail features, conveyor-style product displays, vending machines and claw-game setups are included to encourage engagement.

In addition to retail, the flagship store includes a creator studio and a community space intended for events, meet-ups and content creation. According to the company, these areas are designed to support Nothing’s growing user and creator community in India.

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With the Bengaluru launch, Nothing plans to strengthen its offline retail strategy while continuing online sales. The company has indicated that it will explore opening more flagship stores in other global cities as part of its long-term expansion plans.