Zepto's Gift Boxing Strategy continues with a New Year Surprise Box

To celebrate the New Year, Zepto has released a new gift box comprising a selection of food,...

Is it Possible to Offer Distinct Content for Everyone and Everywhere at Once?

Audiences will determine how and where they want to consume content, which will determine the...

From the Broadcast Bill to Finfluencer Rules: Key Policy Shifts in 2024

This year, India's media and advertising business underwent a...

Netflix NFL Christmas Doubleheader Set New Records for Streaming Viewership

Netflix's NFL Christmas Day doubleheader smashed new records for...

Dabur Files Petition in Delhi HC Against Patanjali Over Chyawanprash Ad

Dabur has reportedly filed a lawsuit against Patanjali Ayurved in the Delhi High Court over an...

TSBI Digital Targets Non-Media Growth and Saudi Expansion by 2025

After establishing an office in Dubai, TheSmallBigIdea plans to...

Must-Watch OTT Releases for Christmas 2024: Singham Again, Squid Game 2 & More

Numerous movies and web series premiering on OTT platforms this...

Netflix's First NFL Christmas Broadcast Faces Issues Before Chiefs-Steelers

Netflix's first NFL Christmas broadcast hit a snag with issues...

Ayushmann Khurrana Wins 'Future Leader for One ASIA' at...

At the Unforgettable Gala this year, which marked its 22nd edition,...

Manu Bhaker to Father: 'I Shouldn't Have Gone to...

No mention of Olympic medalist Manu Bhaker's name on the list of...

ASCI Academy Introduces Hindi Versions of Responsible...

Advertising Standards Council of India Academy has launched Hindi...

Sony YAY! to Shine with Merch, Anime, and Shin Chan in 2025

The kid's entertainment channel Sony YAY! has proclaimed 2024 to be...

NCLAT Upholds Order and Approves Sapphire Media's Acquisition of Big 92.7 FM

The National Company Law Appellate Tribunal (NCLAT) dismissed a...

NFL Christmas Day Games will Stream on Netflix This December 25

The first Christmas Day treating sports fans with the biggest...

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