Zepto's Gift Boxing Strategy continues with a New Year Surprise Box

To celebrate the New Year, Zepto has released a new gift box comprising a selection of food, skincare goods, and complementary items from its rapid commerce platform. Customers can unlock the gift box in their carts by placing orders worth more than Rs 500. Google Pay sponsored the gift box.

Customers will find a Google Pay voucher in the box, as well as additional bespoke presents targeted to certain user profiles. For example, numerous clients received products such as Hansaplast bandages, Apsara pencils, Heritage cow ghee, VS Mani & Co. filter coffee, Mama Earth moisturiser, L'Oréal Hyaluron hair care, Catch paneer masala, and Diamond potato chips after placing an order.

Others received various products such as Vivel soaps, MTR Poha Mix, Doms Chalk, WildStone deodorant, Wakefield Quick Mix, Nestlé Masala Millets, Keya Oregano Mix, Mother's Tamarind Chutney, and Beanly Instant Coffee. The present box also includes a 2025 "Winning Tracker," which contains more than 80 brand names on the back side.

The Gift Box Strategy

Zepto's gift boxing effort began in 2024, coinciding with the platform's third birthday. As an important part of Zepto's marketing strategy, these gift boxes have allowed various firms to promote their new items to consumers.

Simran Sachdeva, a senior brand manager at Zepto, stated in a LinkedIn post that the q-comm team successfully carried out the gift box marketing campaign throughout 2024.

Since July 2024, the firm has released over five seasonal gift boxes, including one for Raksha Bandhan, the pre-Diwali season, and another called Chingari during the festival season.

The platform also introduced gift boxes to honor Children's Day and Christmas.

At a time when rapid commerce is thriving, the platform appears to be doing everything it can to stand out from the crowd. According to CEO and Co-founder Aadit Palicha, Zepto just achieved Rs 1,000 crore in annualised advertising income, which equates to Rs 83 crore every month.