Volkswagen India Marks Children's Day with Nostalgic New Film

Volkswagen India has released a new Children’s Day film that highlights early childhood moments that spark a love for driving. The short film focuses on simple memories — playing with toy cars, drawing vehicles, and imagining races — to show how the fascination with cars begins at a young age. 

The campaign is being promoted across the brand’s digital and social channels, along with radio spots in major metro cities.

According to Volkswagen India, the film aims to remind audiences of the first time they felt connected to the idea of driving.

By showing familiar scenes from childhood, the brand positions driving not just as a skill but as an emotional experience that often starts long before one sits behind an actual steering wheel.

• Volkswagen India releases a nostalgic Children’s Day film celebrating early driving memories
• Campaign highlights how love for cars begins in childhood through imagination and play
• Employee-led stories deepen the brand’s emotional connection with audiences

Bishwajeet Samal, Head of Marketing & PR at Volkswagen India, commented: “Love for the drive starts early on in life — through curiosity, imagination and aspiration, feeling that joy and freedom in every moment of the drive. For us at Volkswagen, our love for the drive, is what drives us, every single day.” 

Along with the main film, Volkswagen India has also released a short, employee-led video. In this piece, employees share personal stories about how they developed an interest in cars during their childhood. The idea is to show that the passion for driving is widespread within the company and continues to shape its culture.

The campaign revolves around a single question: “When does love for the drive begin?” By encouraging viewers to think of their own childhood memories, the brand reinforces its message of driving being more than transportation — it is an experience that stays with people throughout life.

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Volkswagen India’s Children’s Day initiative uses simple storytelling to connect the brand with everyday childhood moments, aiming to build emotional recall and strengthen its relationship with audiences.