Dove and Reebok Unveil 'Reborn in My Kicks' Resilience Campaign

Dove and Reebok have launched a joint initiative titled Reborn in My Kicks, part of Dove’s ongoing Reborn Stronger campaign.

The collaboration highlights real stories of women who have rebuilt their confidence and lives after facing personal challenges.

The campaign draws from the Japanese art of kintsugi, where broken objects are repaired with gold to show strength in restoration.

Reebok has created a limited-edition sneakers line inspired by this technique, featuring cracked textures, gold-lined seams, and design elements that symbolize recovery and renewal.

Sairam Subramanian, Vice President – Hair Care at Hindustan Unilever Limited, said “Reborn Stronger is more than a campaign; it’s a movement that celebrates the beauty of rebuilding, in hair, in life, and in spirit.”

• Dove and Reebok launch ‘Reborn in My Kicks’ to celebrate women’s resilience and renewal
• Kintsugi-inspired sneakers highlight stories of strength, recovery and personal growth
• The limited-edition collection blends purpose-driven branding with powerful real-life narratives

Arjun Ramamoorthy, Brand Head of Reebok India, added: “At Reebok, we’ve always believed that strength isn’t defined by how hard you can push but by how many times you rise after being knocked down.” He noted that the partnership allows the brand to take that belief “beyond sport and into culture” by reminding everyone that resilience is beautiful. 

The Reborn in My Kicks collection is available online and at select Reebok outlets in Mumbai, Bangalore and New Delhi. Stores are also hosting interactive workshops where visitors can learn about kintsugi and understand the inspiration behind the campaign’s visual style.

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Through this partnership, Dove and Reebok aim to merge purpose with product design, using footwear as a medium to share stories of resilience. The campaign positions both brands around themes of strength, recovery and personal growth, while offering a limited-edition line that reflects those ideas in a tangible way.