Volkswagen India Launches 'Made of Legend' Campaign with Jasprit Bumrah

Volkswagen India has launched the new campaign of its legendry Golf GTI, which sports cricketing star Jasprit Bumrah in the new Made of Legend campaign.

Initiated by PHD Media and 22feet Tribal Worldwide, the campaign is set to thrill a new pool of auto spectators, as it combines the precision and performance of Golf GTI with the field mastery possessed by Bumrah.

The Golf GTI costs Rs. 53 lakh (ex- showroom) with a 2.0 liter turbo-petrol engine producing 265 horsepower and 370Nm of torque with 7-speed dual-clutch transmission.

It has the ability to burst down the road at 5.9 seconds to 100 kmph which is Volkswagen-Progressive Performance ideology.

The advertisement makes up parallels between the mastership of engineering the car and the skill of calm, consistent, and accurate bowling demonstrated by Bumrah, thus making the story based on authenticity and its appeal to culture.

• Volkswagen India Launches Golf GTI with Jasprit Bumrah in 'Made of Legend' Campaign
• Jasprit Bumrah Joins Volkswagen Golf GTI Launch, Celebrating Performance and Precision
• Golf GTI Returns to India: Rs 53 Lakh Hot Hatch Features Bumrah in New Volkswagen Campaign

Monaz Todywalla, CEO of PHD India, emphasized the strategic fit, stating, “The Golf GTI is a global icon defined by performance under pressure. Jasprit Bumrah mirrors these qualities, inspiring fans with his quiet intensity.” Vishnu Srivatsav, National Creative Director at 22feet Tribal Worldwide, added, “The GTI isn’t just a car—it’s a legend. Partnering with Bumrah, who embodies its spirit, was a natural choice for this culturally rich campaign.”

Bishwajeet Samal, Head of Marketing and PR at Volkswagen India, noted, “Bumrah’s credibility and cultural relevance elevate our brand’s presence in the performance segment.” Jasprit Bumrah himself expressed enthusiasm, saying, “True performance doesn’t need to be loud—it’s about consistency. Partnering with Volkswagen and the Golf GTI feels like a natural fit.”

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The cross-platform campaign, which is implemented along with Rise Worldwide, turns the focus of marketing away from the product and towards the story that connects with the values of Indian consumers. Upon its launch, the Golf GTI has already experienced high demand with only 150 units initially available, this speaks of its halo status. The association will be a courageous one for Volkswagen India to go and further strengthen its motorsports DNA and connect more closely with its brand fan who loves performance.