Tata Play Joins Hand with Spotify Offer Four-Month Premium Trial

Tata Play has partnered with Spotify to offer eligible subscribers a complimentary four-month premium trial of Spotify Premium Standard, expanding the company’s entertainment portfolio beyond television and OTT video services.

The offer is initially available to Tata Play Binge subscribers from August 17 and will subsequently be rolled out through the Tata Play Mobile App. The promotion is targeted at users who are new to Spotify Premium. Eligible subscribers can redeem the benefit using a promotional code available through Tata Play’s platforms. Once activated, the Spotify subscription can be accessed across compatible devices.

Tata Play Expands Entertainment Offering

The partnership adds music and podcast streaming to Tata Play’s existing entertainment ecosystem, which includes television and OTT aggregation services. The company said the collaboration is intended to provide consumers with greater choice and a more personalised entertainment experience while expanding engagement for both brands.

Pallavi Puri, Chief Commercial and Content Officer at Tata Play, said the partnership combines Tata Play’s household reach with Spotify’s audio platform to create additional value for consumers. Spotify’s South Asia, Middle East and Africa Partnerships Head Rami Jamal said the collaboration would bring Premium audio experiences to Tata Play’s extensive subscriber base.

Spotify Premium Trial: Features for Users

Spotify Premium Standard provides an ad-free listening experience, audio quality of up to 320kbps, offline access to music and podcasts, and unlimited skips. Users also get access to Spotify’s catalogue of more than 100 million songs and over seven million podcast titles.

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With the four-month trial, Tata Play subscribers who meet the eligibility criteria can access these Premium features without an additional subscription cost during the promotional period. The initiative marks Tata Play’s latest move to broaden its digital entertainment offerings by bringing audio streaming into its existing television and OTT-focused ecosystem.