Swiss Beauty's "We Got You, Girl!" Campaign Returns with Taapsee Pannu

Swiss Beauty has strengthened its ongoing “We Got You, Girl!” campaign with the launch of a new brand film featuring actor Taapsee Pannu, reaffirming its focus on relatability, confidence, and everyday self-expression.

The Swiss Beauty campaign builds on the brand’s positioning as a modern Indian beauty brand that aligns closely with the realities of young women across India.

The Swiss Beauty new film presents moments that mirror real life, capturing women as they move between professional commitments, personal time, and social settings.

Instead of prescribing fixed beauty standards, the narrative positions makeup as a flexible tool and reinforces the idea of makeup as self-expression.

As a women-centric beauty campaign, it highlights individuality over convention, placing choice at the centre of beauty.

• Swiss Beauty brings back ‘We Got You, Girl!’ campaign with Taapsee Pannu
• New Swiss Beauty film celebrates confidence, relatability, and everyday self-expression
• Taapsee Pannu-led campaign reinforces Swiss Beauty’s inclusive brand positioning

Taapsee Pannu Swiss Beauty association anchors the film with familiarity and credibility. Known for portraying independent characters, the actor reflects the brand’s intent to speak to women who are confident in their identities. The film subtly showcases the Swiss Beauty lipstick range, using it as a symbol of everyday expression rather than transformation. This approach aligns with broader beauty industry marketing in India, where authenticity is becoming central.

According to Swiss Beauty brand ambassador insights shared by Brand Manager Itee Jain, the campaign focuses on realism over aspiration. She noted that the We Got You Girl campaign reflects the brand’s belief in inclusivity and relevance, especially for digitally aware consumers seeking honest engagement from a digital-first beauty campaign.

Speaking about her involvement, Taapsee Pannu brand association emphasised how the film captures the multiple roles women play daily without seeking approval. She described the campaign as an accurate reflection of how beauty fits naturally into everyday life, reinforcing the message of an inclusive beauty campaign India is increasingly embracing.

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Creative head Sumit Chaurasia explained that the Swiss Beauty advertising campaign was designed to portray life as layered and dynamic, positioning the brand as a consistent presence rather than a directive voice. The Swiss Beauty marketing strategy includes rollout across digital platforms, creator collaborations, and short-form content, strengthening its reach within the Indian cosmetics brand campaign landscape and engaging a growing online beauty community.