Myntra Launches Campaign with Rohit Shetty and 'Price Crash' Hook

Myntra has introduced the campaign for the 23rd edition of its End of Reason Sale (EORS), featuring filmmaker Rohit Shetty and centred on a direct and bold “Price Crash” message. The sale begins on 5 December, with early access on 4 December for select users.

The campaign aims to push value-led shopping across fashion, beauty, and lifestyle categories.

The campaign films portray common wardrobe situations, including last-minute party dressing, seasonal wardrobe updates, and everyday affordability concerns. Each scenario is resolved through the “Price Crash” theme.

Rohit Shetty uses his recognisable action tone and punchline-driven delivery to highlight discounts and urgency. The communication style stays consistent across digital, television, and social platforms to build strong recall during the campaign window.

• Myntra Launches EORS 23 Campaign With Rohit Shetty and ‘Price Crash’ Theme
• Rohit Shetty Leads Myntra’s Bold New ‘Price Crash’ End of Reason Sale Campaign
• Myntra Unveils EORS 23 Campaign Highlighting Discounts and Value Shopping

Rohit Shetty described the concept as engaging and said the campaign format allowed him to deliver messaging with a mix of directness and humour. He added that the format connects well with a broad audience during a high-traffic shopping period.

Neha Gulati, Senior Director of Brand Marketing at Myntra, said the focus of this EORS edition is to address shopper motivations through deals and product availability. She highlighted that EORS continues to be a major retail moment for the platform and emphasised the role of this campaign in reinforcing affordability and access to trend-driven fashion.

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Myntra has stated that more than 6 million styles from over 10,000 brands will be available during the sale period. The company is positioning this edition as one of its largest in scale, variety, and promotional depth. As the sale approaches, the campaign operates to build intent and drive visibility across key consumer segments preparing for seasonal and event-driven purchases.