Mia by Tanishq Launches 'Bee My Valentine, Every Day' Campaign

Mia by Tanishq has launched its latest Valentine’s season campaign, ‘Bee My Valentine, Every Day’, featuring actor and brand ambassador Aneet Padda.

The campaign moves away from date-specific celebrations and positions love as something expressed and experienced through everyday moments rather than a single occasion, reinforcing the brand’s focus on modern relationships.

Rooted in Mia’s brand philosophy of “Precious, every day”, the initiative focuses on ordinary experiences that shape relationships over time.

Instead of portraying elaborate gestures, the campaign highlights shared routines, personal milestones, and small but meaningful interactions that define everyday love.

The narrative underscores the idea that relationships are built through consistency and presence, not only through grand displays.

• Mia by Tanishq’s Bee My Valentine campaign celebrates love through everyday moments
• Aneet Padda stars in Mia’s Valentine film redefining romance beyond one special day
• Mia positions everyday jewellery as a symbol of modern love this Valentine’s season

The first digital campaign film shows Padda pinning a train ticket onto a memory board, representing a couple’s first meeting at a railway station. The visual serves as a reminder that simple moments often carry the deepest emotional value. As part of the initiative, couples are encouraged to visit Mia stores and submit handwritten letters describing their love stories until February 15. Select stories will be read by Padda, with a few couples chosen for an in-person interaction.

Speaking on the campaign, Shyamala Ramanan, Business Head, Mia by Tanishq, said that jewellery should be integrated into everyday life rather than limited to special events. She added that the campaign reflects how Mia designs everyday jewellery that fits naturally into daily routines while marking personal and shared moments.

The Bee My Valentine jewellery collection draws inspiration from nature, including bees, honeycombs, and organic forms. Crafted in gold and diamond jewellery, the pieces are designed for daily wear and contemporary gifting.

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Padda said the campaign aligns with her belief that love is sustained through small, meaningful actions. With this initiative, Mia by Tanishq continues to strengthen its positioning as a Valentine’s Day campaign focused on real relationships, under the larger Tanishq brand portfolio.