Swiggy Crew Grows to Serve Lifestyle Shoppers in Metros

Swiggy has expanded its Crew service to major metros including Bengaluru, Mumbai, and the National Capital Region.

Initially piloted in select cities, Crew is designed as a one-stop lifestyle platform offering a wide range of tasks such as restaurant bookings, airport transfers, Aadhaar updates, gifting support, and travel planning.

The company said the platform goes beyond its food-delivery base to function as a broader concierge service. Rohit Kapoor, CEO of Food Delivery at Swiggy, said users are increasingly turning to Crew to manage both routine and premium tasks, reflecting a shift toward time-saving solutions among urban consumers.

Co-founder Phani Kishan Addepalli called Crew one of Swiggy’s most ambitious projects, noting that the service is built to deliver quick, dependable assistance for busy professionals seeking efficient services without added friction.

• Swiggy Expands Crew Concierge Service to Major Metros Across India
• New Lifestyle Platform Offers Bookings, Transfers, Errands and Daily Task Support
• Swiggy Bets on On-Demand Lifestyle Services to Serve Urban Professionals

The expansion aligns with rising demand for streamlined support in errands, logistics, and day-to-day tasks. Swiggy’s move signals its intent to diversify beyond its established delivery network and compete in India’s growing on-demand lifestyle and mobility services category.

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Industry observers say the success of Crew will depend on maintaining consistency, personalisation, and reliability. As consumers expect smooth execution across both simple and complex needs, Swiggy is positioning the platform as an integrated solution for modern living.