Prime Video Unites Top Creators to 'Coach' Srikant Tiwari

Prime Video has released a new promotional video featuring Samay Raina, Apoorva Mukhija, and Tanmay Bhat as they attempt to “coach” Srikant Tiwari, Manoj Bajpayee’s character from The Family Man. The clip is presented as a direct, quick exchange where the creators offer suggestions, only to be immediately countered by Srikant.

The campaign promotes the upcoming season of The Family Man releasing on November 21, 2025. The video positions the three creators as online personalities trying to advise a trained intelligence officer, creating a contrast that drives the humour.

Samay Raina, known for his chess-related comedy; Apoorva Mukhija, noted for sharp, relatable content; and Tanmay Bhat, a leading digital comedian, each receive a playful jab from Srikant. In the promo, Srikant tells Samay his show is shut, points out Apoorva’s follower dip, and warns Tanmay about his YouTube channel. The final moment features Samay’s real bodyguard walking in for an added comic punch.

• Prime Video Brings Top Creators Together to Coach Srikant Tiwari in New Promo
• Family Man Season 3 Promo Features Samay Raina, Apoorva Mukhija and Tanmay Bhat
• Creator-Led Campaign Builds Hype for The Family Man’s November 21, 2025 Release

Prime Video continues using creator-driven collaborations to widen reach and fuel conversation for major launches. The format mirrors earlier influencer-based promos that align digital humour with show-specific storytelling.

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The short video aims to build momentum for The Family Man Season 3 by engaging audiences who follow these creators. The tone stays rooted in Srikant Tiwari’s personality—dry, sharp, and direct—keeping the promotion focused on the show’s identity rather than over-styled messaging.