Spotify Taps Kareena & Saif for Personalized Ad Campaign

Spotify has rolled out a fresh campaign called “Spotify Gets You,” starring Bollywood favorites Kareena Kapoor Khan and Saif Ali Khan.

Launched over the weekend, the ads highlight Spotify’s knack for creating personalized music and podcast experiences through features like Daylists, Spotify Mixes, and Song Radio.

With a mix of humor and the couple’s natural chemistry, the campaign is popping up across social media and digital platforms to get more people using these features.

The ads show Kareena and Saif in playful scenarios where Spotify’s algorithm seems to know their music tastes better than they know each other’s. In one, Kareena thinks Saif’s into ghazals for downtime, but his Spotify playlist reveals a love for remix tracks.

• Spotify launches “Gets You” campaign with Kareena and Saif Ali Khan
• Kareena-Saif star in Spotify ads highlighting personalized playlists
• New Spotify campaign shows how Daylists and Mixes fit every mood

Another ad has Kareena setting up for brunch while Saif surprises her with a fresh playlist, showing how Spotify keeps up with changing moods. A third spot pokes fun at Saif’s “Kareena” tattoo, with Kareena teasing that he’s into “small things,” only for Spotify to spill the beans on his real music vibe.

“Spotify Gets You” uses the couple’s fun dynamic to spotlight how features like Daylists (playlists based on your daily mood), Spotify Mixes (customized to your taste), and Song Radio (playlists built from one song) make the app feel like a personal music buddy. Fans are loving it, with social media buzzing—comments on Kareena’s Instagram post range from “This is giving Modern Family energy!” to “So good to see you and Saif together again!”

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Building on the success of campaigns like Spotify Wrapped, which celebrates users’ yearly listening habits, this new push connects with Indian audiences by blending star power with everyday moments. It’s a smart move to show how Spotify tailors music and podcasts to fit your life. The campaign is live now, inviting everyone to dive into Spotify’s personalized features.