Motorola Launches "Football is Calling" FIFA World Cup 26 Campaign

Motorola has launched its global Football is Calling campaign as the Official Smartphone Partner of the FIFA World Cup 26.

The initiative marks a major global marketing campaign for the brand, aligning its smartphones with one of the most-watched sporting events in the world and reinforcing its presence in the sports marketing space.

Timed ahead of the 2026 tournament, the campaign reflects the scale of the FIFA World Cup 26, which is expected to attract billions of viewers across regions.

Motorola positions its devices as everyday tools that help fans stay connected to football, whether they are inside stadiums or following matches remotely.

The focus remains on practical use, highlighting smartphone photography, video capture, and AI features that allow fans to record and share moments as they happen.

• Motorola launches "Football is Calling" campaign for FIFA World Cup 26 sponsorship
• Motorola AI features enhance fan experience during FIFA World Cup 2026
• "Football is Calling" campaign taps into rising football fan engagement in India

At the centre of the initiative is a hero film that traces a fan’s journey from planning and travel to match-day celebrations. The storytelling mirrors real fan behaviour, including ticket bookings, crowd reactions, and post-match sharing. Through this narrative, Motorola demonstrates how its AI smartphone features support continuous content creation during live events, without shifting attention away from the sport itself.

In India, the campaign seeks to tap into rising football fan engagement, particularly among digital-first audiences. With fans increasingly consuming football through social platforms and mobile screens, Motorola aims to strengthen its association with live sports consumption and high-performance mobile usage.

Motorola India executives said the campaign reflects shared values between football and technology, such as speed, accuracy, and connectivity. The brand emphasised that its camera systems and AI tools are designed for real-world scenarios during large-scale sporting events.

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The Football is Calling campaign will roll out across digital platforms, retail stores, and experiential activations, forming a key part of Motorola’s FIFA World Cup sponsorship strategy leading into 2026.