Lux Cozi Launches HEATEK Thermal Wear with a Starry Campaign

The clothing brand Lux Cozi based in Kolkata has released its new HEATEK thermal wear line, which will help Indian families stay warm during winter. It has an exciting and vibrant TV commercial with brand ambassadors Varun Dhawan and Jacqueline Fernandez.

The campaign is named Garmi Ka Ehsaas (The Feeling of Warmth) and combines humor and style to demonstrate the warm comfort of HEATEK thermals.

In the ad, set in a cozy winter cabin, Jacqueline playfully chases Varun to share the warmth of HEATEK, highlighting how comfy and effective these thermals are.

The collection includes four styles for men, women, and kids, blending advanced fabric technology with Lux Cozi’s signature affordability.

The ad’s fun vibe and the stars’ charm aim to connect with families and younger audiences alike, showcasing the brand’s focus on comfort and modern flair.

• Lux Cozi launches HEATEK thermal wear with Varun Dhawan, Jacqueline
• HEATEK thermals debut in India with style, comfort, and star power
• Lux Cozi unveils HEATEK, a cozy thermal range for the whole family

Ashok Kumar Todi, Chairman of Lux Industries, said,  “Lux Industries’ legacy is built on trust and accessibility. HEATEK embodies our philosophy of delivering premium quality at affordable prices, while keeping pace with evolving consumer needs.” Saket Todi, Executive Director, added, “The HEATEK range redefines warmth and inclusivity. With Varun and Jacqueline at the forefront, we want every consumer to experience cozy winters paired with dependable performance.”

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Lux Cozi, a big name in India’s comfort wear scene, wants HEATEK to be a go-to choice for families. The campaign, now live across TV and online platforms, uses relatable messaging and celebrity appeal to reach a wide audience. This launch builds on Lux Cozi’s knack for innovation, like their scented vest range from 2019, and strengthens their spot in the growing thermal wear market. With HEATEK, Lux Cozi is once again proving it knows how to keep customers warm, stylish, and happy.