Organic India Launches Campaign with Sachin Tendulkar

Organic India, one of the most successful organic food and wellness brands in India within Tata Consumer Products Limited family, has recently launched an eye-catching new campaign Sirf Naam Se Nahi, Kaam Se Organic, which brings cricket legend Sachin Tendulkar on board. The campaign will train consumers on the authenticity of organic food and they should seek whatever they can attest to be real.

The campaign targets the rising consumer skepticism of organic products in a market where health and sustainability are two major areas of focus. Tendulkar the ad relays how it is important to know the origin of food and how it is produced, and asks consumers to be aware of the purported practice of organic foods.

“In today’s world, it’s important to ask where your food comes from and how it’s grown,” Tendulkar states in the ad, highlighting Organic India’s commitment to integrity.

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With 25-year history, Organic India stands out due to strict procedures, such as over 600 herb tests, as well as reliance on over 2,000 farmers who practice eco-friendly approaches. These attempts have been emphasized by the campaign making the brand a credible leader in the organic industry. The message of the brand is enhanced by the association of Tendulkar who has attained the level of excellence and authenticity.

Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, said, “With increasing awareness of organic benefits, there’s also rising doubt about product authenticity. This campaign, with Sachin Tendulkar’s credible voice, inspires consumers to make informed choices based on truth, not assumptions.”

The ad, which has elements of real life experiences, has been vastly shared on all the platforms with works on X enhancing its viewership. The partnership with Sachin Tendulkar follows organic India teaming up with Tendulkar at an earlier announcement in May 2025 as part of its mission to build greater consumer trust and a standard of authenticity in the organic category.

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With the demand of organic products increasing by the consumers, the campaign by Organic India will promote awareness and confidence, thus, establishing it as a trendsetter in the Indian organic industry.