A23 Signs Vicky Kaushal as Brand Ambassador for EPIC Poker Championship

Head Digital Works, the operator of A23, the skill-gaming online platform, has recently revealed Bollywood actor Vicky Kaushal as their brand ambassador just as they launch the much-awaited EPIC Poker Championship (Epic). As A23 already has more than 80 million registered participants, they are eager to use this partnership to increase their brand awareness using the popularity and charms of Kaushal.

EPIC Poker Championship intends to attract players of all levels to play with a variety of game structures and buy-ins, which guarantees high prize pools and exciting gameplay to poker lovers in India.Kaushal arrives in a multi-lingual brand film, released in Hindi, Kannada, Tamil, and Marathi that has strategic excitements of the championship in the high-stakes poker environment.

The video made available on the leading OTT and online video services emphasises A23, as a company dedicated to providing top-class gaming experience.

• Vicky Kaushal Joins A23 as Brand Ambassador for EPIC Poker Championship Launch
• A23 Taps Vicky Kaushal to Boost EPIC Poker Championship, Targets 80M+ Players in India
• Bollywood Star Vicky Kaushal Teams Up with A23 to Bring Poker Excitement Nationwide

“We are thrilled to welcome Vicky Kaushal as A23’s brand ambassador,” said a spokesperson for Head Digital Works. “His natural charisma and appeal across age groups make him the perfect fit to represent our brand and amplify the excitement of the EPIC Poker Championship.” Kaushal expressed his enthusiasm, stating, “I’ve always been drawn to exciting and challenging roles. Joining A23 for this championship feels like a natural fit, and I’m excited to bring the thrill of poker to fans across the country.”

This collaboration is the first partnership between Kaushal and A23, and they anticipate future associations with the company in advertising campaigns. The championship solidifies A23 as a leader within the Indian online skill-gaming ecosystem, giving users a powerful place to express their competitive strategic abilities. The participation of Kaushal will contribute significantly to the brand story and his screen presence will be complemented by the innovative gaming experiences offered by A23.

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With the expansion of the online gaming industry in India, the business decision of A23 to recruit Kaushal presents the shift towards reaching a wide audience, making the experiences of its tremendous number of players immersive and engaging.