Maybelline New York Taps Kiara Advani as New Brand Ambassador

Maybelline New York has announced Kiara Advani as its new brand ambassador in India, reinforcing its commitment to modern beauty and self-expression.

This partnership, revealed on 1 February 2026, aligns with the brand’s focus on authenticity and inclusivity.

Advani will lead upcoming campaigns, showcasing Maybelline’s values of confidence and individuality.

“Makeup, for me, is a form of self‑expression. It shifts with my mood, my mindset, and how I choose to show up,” Advani said in a statement.

“Becoming the face of Maybelline New York feels especially meaningful, as the brand stands to support people all over the world in their quest for self‑exploration through the power of makeup.” 

• Kiara Advani joins Maybelline New York as brand ambassador in India
• Maybelline Serum Lipstick campaign with Kiara Advani celebrates beauty and self-expression
• Maybelline focuses on inclusivity and modern beauty with Kiara Advani’s collaboration

Maybelline’s India GM, Maya El Aramouni, welcomed Advani, emphasizing the importance of this collaboration in reaching a diverse modern audience. El Aramouni highlighted Advani’s relatable yet aspirational persona as a perfect match for Maybelline’s vision.

To coincide with the announcement, Maybelline launched its latest product, the Maybelline Serum Lipstick, featuring Advani in the campaign. The lipstick, available in 13 shades in Satin and Matte finishes, contains hyaluronic acid and a nourishing oil blend for hydration and eight-hour moisture. The range targets various Indian skin tones and aims to provide long-lasting color while caring for lips.

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This collaboration further strengthens Maybelline’s presence in India, focusing on personal style and inclusivity. By connecting with local consumers through campaigns and products that emphasize beauty, the brand continues its commitment to empowering individuals to express themselves confidently.