Malaika Arora Stars in Invogue's Cinematic Shapewear Campaign

Malaika Arora is the face of Invogue’s new digital campaign for its shapewear range. The cinematic ad, launched on Instagram, adds a playful twist to conventional fashion messaging.

The film is set in a mock police station, where Malaika is questioned about her “crimes,” such as causing a traffic jam and drawing paparazzi attention.

She reveals that her only “offense” is keeping the secret of her flawless silhouette — Invogue shapewear.

Invogue is India’s first shapewear brand designed for Indian body types, focusing on high-compression technology.

The partnership with Malaika aims to highlight both performance and confidence, positioning the campaign as more than an endorsement but a creative collaboration celebrating self-assurance and comfort.

• Malaika Arora stars in Invogue’s playful shapewear campaign promoting confidence
• Invogue’s shapewear designed for Indian body types with a cinematic twist
• Malaika Arora highlights confidence and comfort in Invogue shapewear campaign

Maadhav, Invogue’s Founder, noted that the brand started as a personal solution before becoming a market leader. Co-founder Ragini strengthened the brand’s women-first vision, making it about both product utility and emotional connection with consumers.

Malaika Arora, recognized for her fitness and body-positive advocacy, said the campaign’s playful tone resonated with her while promoting confidence. She emphasized that confidence is “the most powerful thing a woman can wear” and praised Invogue shapewear for supporting women to feel strong and comfortable in their own skin.

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This campaign, now live on Instagram, targets a broad audience, including various age groups and body types, while reinforcing Invogue’s leadership in India’s shapewear market.