Mahindra Unveils 'Unlimit Bharat' Campaign with TV9 on EV Day

Mahindra Electric Automobile Ltd. marked World EV Day with the launch of its exciting ‘Unlimit Bharat’ campaign, partnering with TV9 Network, one of India’s top news networks.

Unveiled on September 9, 2025, this campaign is all about showcasing Mahindra’s cutting-edge Electric Origin SUVs, the XEV 9e and BE 6, and encouraging more Indians to embrace electric vehicles (EVs) by highlighting their style, practicality, and game-changing features.

The ‘Unlimit Bharat’ campaign brings together over 100 influencers from fields like travel, music, finance, tech, and lifestyle to share what makes Mahindra’s eSUVs special.

These SUVs, built on the innovative INGLO platform and powered by MAIA—the world’s fastest automotive AI—boast a real-world range of over 500 km, blending top-notch design, technology, and performance. The campaign paints these vehicles as symbols of progress and accessibility for everyday Indians.

• Mahindra Launches ‘Unlimit Bharat’ EV Campaign with TV9 on World EV Day
• XEV 9e and BE 6 Lead Mahindra’s ‘Unlimit Bharat’ Drive for Electric India
• Mahindra’s New Campaign Inspires Indians to Embrace Electric SUVs

Nalinikanth Gollagunta, CEO of Mahindra’s Automotive Division and Executive Director of Mahindra Electric Automobile Ltd., shared his enthusiasm, noting that over 20,000 of these eSUVs are already on Indian roads just five months after their launch. “With ‘Unlimit Bharat,’ we want to spark a new era of electric driving, showing how the XEV 9e and BE 6 can inspire anyone with big dreams,” he said.

TV9 Network, with its wide reach across national and regional channels in seven languages, is the perfect partner for this campaign. Raktim Das, TV9’s Chief Growth Officer, said, “This campaign unites leading content creators to present EVs as modern, accessible choices, inspiring millions through our multi-lingual platforms.”

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This campaign reflects Mahindra’s dedication to sustainable mobility and innovation, aligning with India’s push for a greener future. By combining a compelling story with nationwide outreach, ‘Unlimit Bharat’ aims to speed up the shift to electric vehicles, making Mahindra’s eSUVs a symbol of progress and possibility for all.