Myntra Launches Big Fashion Festival 2025 with Ranbir & Triptii

Myntra, India’s go-to platform for fashion, beauty, and lifestyle, just launched its 6th Big Fashion Festival (BFF) campaign, starring Bollywood favorites Ranbir Kapoor and Triptii Dimri.

The campaign introduces a “3X” deal, offering triple-layered discounts to make festive shopping a steal. With over 4 million styles from 15,000 brands, Myntra’s BFF is set to be the ultimate spot for festive looks, no matter your style or budget.

The campaign is all about blending humor with real-life moments, showing how everyday expenses can mess with your festive shopping plans. Myntra flips the script with its “kharche pe kharcha” (expenses piling up) to “charche pe charcha” (stealing the spotlight) vibe.

Four ad films, directed by Nitin Menon and crafted by Tilt Brand Solutions, bring this idea to life with relatable stories.

• Myntra Kicks Off Big Fashion Festival 2025 with Ranbir Kapoor & Triptii Dimri
• Myntra’s 6th Big Fashion Festival Brings 3X Deals on 4M+ Styles
• Ranbir & Triptii Star in Myntra’s Festive Campaign Showcasing Style and Savings

In one ad, Ranbir plays a family guy dealing with unexpected costs like office collections or a parking mishap while dreaming of rocking a stylish kurta or jacket. Thanks to Myntra’s 3X offers, he ends up owning the stage at an office karaoke night. In Triptii’s films, a young woman faces hurdles like a broken scooter or a leaking roof but still slays in a gorgeous lehenga. Another story shows her nailing a beauty look despite financial hiccups, earning tons of likes online.

Ranbir shared, “It captures real-life moments with humor, showing how Myntra’s BFF ensures style and confidence, no matter the challenges.” Triptii added, “The campaign reflects that fashion is for every moment, chaotic or not, making style accessible with great value.”

Kejal Parekh, Myntra’s Associate Director of Marketing, said, “With Ranbir and Triptii’s charm, we’ve mirrored real dilemmas and aspirations, showing how our 3X offers make fashion both accessible and aspirational.”

Also Read: AJIO's 'This Is How We Festival’ Showcases Festive Style Diversit

Launched on September 10, 2025, the campaign is live on Myntra’s website, app, and social media, inviting everyone to dive into festive shopping with confidence.