Kalyan Jewellers Launches Sharod Utsav Honoring Bengal Artistry

Kalyan Jewellers has launched an emotional online marketing initiative on Sharod Utsav, the popular festival of Bengal, the land of rich culture.

The campaign video, starring two well-known actors Ritabhari Chakraborty and Subhrajit Dutta, is a lovely blend of two treasures of Bengali tradition, Goyna Bori, the complex patterns of dried lentil paste and Sonar Goyna, beautiful gold jewelry. It is a reflection of the imagination and the joyous spirit of Bengal.

Sharod Utsav is not only a festival but a festival of devotion, art and togetherness.

This spirit is embodied in the campaign through demonstration of how the dainty designs of Goyna Bori are the same in craftsmanship as the gold jewelry, blending the heritage of Bengal and the gentle glitz.

The narration is both nostalgic and new, bridging the gap between the past and the current hopes.

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The festive collection of Kalyan Jewellers is full of luminous gold jewelry that brings back to life the artistic culture of Bengal. With traditional models and contemporary designs, every product has the ability to make something feel like home. The campaign of the brand is the love of the tradition and the desire to explore new methods of story-telling that are relevant.

To make the season even more special, Kalyan Jewellers is rolling out exciting offers. Shoppers can book in advance with rate protection to avoid price hikes due to market changes. There are also big discounts: up to 50% off on making charges for plain gold jewelry, 40% off on temple and antique designs, and 30% off on premium pieces. Plus, every purchase comes with the brand’s 4-Level Assurance Certificate, promising purity, free lifetime maintenance, clear product details, and fair exchange or buy-back options, ensuring your jewelry stays meaningful for years.

“Sharod Utsav is all about Bengal’s vibrant culture,” said a Kalyan Jewellers spokesperson. “We’re thrilled to celebrate this with jewelry that captures the festival’s heart and soul.”

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With over 1,000 showrooms across India, Kalyan Jewellers is blending its digital outreach with a personal touch. This Sharod Utsav, they invite everyone to explore their collection and make every moment sparkle with tradition and style.