Gully Gang Signs Mumbai's Rising Hip-Hop Talent 99side

Gully Gang Entertainment, the urban music label started by rapper DIVINE and entrepreneur Chaitanya Kataria, has exciting news: they’ve signed Mumbai’s own street hip hop artist 99side, whose real name is Yash Dandge. Coming from Bamanwada in Vile Parle, 99side is making waves with his gritty, heartfelt music that captures the spirit of Mumbai’s streets.

Known for tracks like Gondhal, Chowk Pe, Du Buckle, and the wildly popular Subhe Subhe, 99side has won over fans with his honest lyrics and bold style. His standout performance in the MTV Hustle 4.0 finals showed the country he’s got serious stage presence, putting him on the map as a rising star.

Chaitanya Kataria, Gully Gang’s co-founder, couldn’t be happier about the partnership. “99side represents the evolution of Mumbai’s sound – bold, original, socially conscious, and full of energy. We’re thrilled to partner with him and build something meaningful in the years ahead, continuing to elevate the city’s unique musical voice.” Kataria said. He added that Gully Gang is all about giving underground artists a platform, breaking down barriers, and celebrating the culture of hip hop.

• Gully Gang Signs 99side, Mumbai’s Rising Hip-Hop Star
• DIVINE’s Gully Gang Welcomes Street Rapper 99side to Roster
• Mumbai Rapper 99side Joins Gully Gang, Expands Indian Hip-Hop Scene

Gully Gang has become one of the powerhouses of Indian hip hop since its release in 2019 as a passion project of DIVINE. The label does not only sign artists, it also develops live events such as Gully Fest, creates content to be used in brands, and designs merchandise, but it remains consistent in its mission of nurturing new talent. Inclusion of 99side to the roster would be a miracle come true since his music is a mirror of the same street-smart, real-life energy that Gully Gang spreads.

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As Indian hip hop gathers more and more followers each day, this is a landmark signing to the genre and the vision of Gully Gang coupled with the voice of 99side will make something extraordinary. This collaboration will introduce new tracks and electrifying shows to the fans as the sound of the streets of Mumbai is shown to the world.