Shilpa Shetty Teams Up with Limelight Lab Grown Diamonds as Brand Ambassador

Limelight Lab Grown Diamonds has brought on Bollywood actor and entrepreneur Shilpa Shetty as its brand ambassador and strategic investor and has unveiled a new campaign, Let s Get Real.

The campaign drives innovation, ethical, and mindful purchasing that is disseminated to the contemporary Indian women.

The vision of the “Let s Get Real” campaign is to re-define the luxury by creating an alternative to the existing views of luxury and diamonds focusing on sustainability and transparency.

Made without the use of unethical labour, and thousands of dollars cheaper, lab-grown diamonds are slowly becoming the preferred choice of young, self-reliant women in India.

The campaign will run across TV, digital, print, out-of-home advertising, multiplex cinema, influencers, and in-store experiences illustrating Limelight taking a 360 marketing campaign.

• Shilpa Shetty Joins Limelight Lab Grown Diamonds as Brand Ambassador and Investor
• ‘Let’s Get Real’ Campaign Promotes Sustainable Luxury with Shilpa Shetty
• Limelight Lab Grown Diamonds Partners with Shilpa Shetty to Redefine Jewelry in India

Shilpa, who’s all about living thoughtfully, couldn’t be more excited. “I fell in love with Limelight’s honest approach,” she shared. “Lab-grown diamonds are a smart, responsible choice, and I’m thrilled to be part of this journey as both an ambassador and investor. This campaign is about stunning jewelry that also tells a meaningful story it’s the future of luxury.” Her passion for authenticity makes her the perfect fit for the brand.

Pooja Sheth Madhavan, Limelight’s founder, is dreaming big. “We’re not just participating in the lab-grown diamond category; we’re building it,” she said. With plans to open 100 stores by 2026, Limelight is ready to make lab-grown diamonds a household name for conscious buyers.

Rupali Shrivastava, the chief marketing officer, summed it up: “Luxury today is about meaning, not legacy. Our diamonds are made to be worn every day, reflecting the values and lifestyles of modern women.” With more people craving sustainable luxury, Limelight is leading the charge.

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This partnership is a game-changer for Limelight Lab Grown Diamonds, with Shilpa Shetty championing a fresh, ethical, and stylish take on jewelry in India.