JioHotstar's 'The Paper' Campaign Proves Print Still Makes News

JioHotstar just rolled out a smart print ad campaign to hype up its new comedy show, The Paper.

It's a fun spin-off from The Office, and the whole thing plays right into the idea that old-school newspapers aren't dead yet.

The ads hit front pages of big Indian papers today, turning them into a cheeky nod to how print can still grab attention in our super-digital world.

The Paper stars Domhnall Gleeson as a dedicated editor trying to save a rundown newsroom. He's joined by a great cast like Sabrina Impacciatore, Chelsea Frei, and Melvin Gregg.

The 10-episode series pokes fun at the real headaches facing newspapers these days – think falling readership after the pandemic and ads pouring into online spaces that are booming by more than 25% a year.

• JioHotstar Promotes ‘The Paper’ with Bold Print Ad Campaign Celebrating Newspapers
• ‘The Paper’ on JioHotstar Uses Print to Spotlight Comedy About Newsroom Chaos
• Smart Print Ads Push JioHotstar’s New Show ‘The Paper,’ Proving Old Media Still Works

What makes this campaign so cool is how it uses print to sell a story about print's fight for survival. The ads are full of funny, satirical headlines and eye-catching images that pull readers in, reminding everyone that newspapers in India still reach millions every day. Even with tough stuff like higher taxes on paper costs, this move proves print packs a punch.

A JioHotstar rep put it simply: “By choosing print to promote The Paper, JioHotstar not only aligns with the show’s narrative but also demonstrates confidence in the medium’s influence.” It's a fresh mix of old and new, especially since JioHotstar rules mobile streaming. They just smashed records with 670 million views for the IPL finale, so blending these worlds makes total sense.

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Catch The Paper streaming now only on JioHotstar. With its witty laughs and spot-on take on newsroom chaos, it's set to hook fans. This campaign isn't just marketing magic – it's a reminder that in a world glued to screens, flipping a newspaper page can still make headlines.