Joy Skin Fruits Returns with Fun Ad Starring Sanya Malhotra

Joy Personal Care, the popular brand from RSH Global, has launched a fresh campaign for its classic Skin Fruits Moisturising Cream. Bollywood star Sanya Malhotra leads the charge, bringing humor and warmth to a new TV ad that feels both nostalgic and modern.

The campaign, called "Beautiful by Nature," speaks directly to younger users who want simple, effective skincare.

It reminds everyone that Joy Skin Fruits – a favorite in Indian homes for over 20 years – gives soft, glowing skin with real fruit extracts like papaya, cucumber, and aloe, without any complicated routines.

The 30-second ad is the highlight. It starts with a traditional "bride-seeing" family meeting, but Sanya quickly turns it into a lively product demo.

With funny lines and easy confidence, she shows how light and fast-absorbing the cream is. The family ends up smiling and celebrating together, showing that real beauty comes naturally.

• Joy Skin Fruits launches new ad with Sanya Malhotra celebrating natural beauty
• Sanya Malhotra stars in Joy Skin Fruits’ fun new “Beautiful by Nature” campaign
• Joy Personal Care revives Skin Fruits Cream with fresh ad featuring Sanya Malhotra

Sunil Agarwal, Co-Founder and Chairman of RSH Global, said, “This cream has nourished generations, and our new TVC captures its timeless magic in a fun, relatable way that resonates with today's youth.”

Poulomi Roy, Chief Marketing Officer, added, “Younger consumers crave realness over hype. Partnering with Sanya brings that fresh energy, making Joy feel like a smart, everyday essential.”

Sanya Malhotra shared her excitement: “I'm excited to champion a brand that's been a skincare hero for Indian homes. It's all about celebrating natural confidence!”

The campaign is running on TV, YouTube, and social media, with fun content inviting people to share their own Joy moments. As more brands compete in skincare, Joy’s simple, trusted formula stands out.

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Early feedback is positive, and the brand hopes the ad’s charm will drive strong sales, especially in cities.