Glucovita Launches India's First Glucose Lollipop TVC Advertising

Glucovita, the energy supplement brand from Wipro Consumer Care & Lighting, has introduced what it calls India’s first glucose lollipop, supported by a new television commercial titled “Energy Ka Power Bank”.

The product is priced at ₹5 and is aimed at children who need a quick instant energy boost during school hours, sports and playtime.

The new product launch marks Glucovita’s entry into the children’s energy snack segment, combining glucose with Vitamin C in a lollipop format.

The company is expanding beyond its traditional glucose powder offerings to tap into impulse-led consumption in the confectionery space, while retaining its functional positioning.

• Glucovita introduces India’s first glucose lollipop with new TVC
• New glucose lollipop targets kids’ energy needs during school and play
• Glucovita expands into children’s snack market with functional energy benefits

The TVC follows a young boy at a birthday party whose energy dips during the celebrations. The lollipop is positioned as a quick recharge, reinforcing the campaign’s central idea. The storytelling focuses on everyday moments and highlights the relevance of energy for kids in active routines such as play, school events and social gatherings.

The glucose lollipop is available in orange, strawberry and watermelon flavours. The initial rollout covers Tamil Nadu, Andhra Pradesh and Telangana, with distribution focused on kirana stores and local retail outlets. Each retail pack contains 48 lollipops, targeting affordability and high visibility.

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According to the company, the launch is intended to strengthen brand recall among young consumers while appealing to parents looking for a simple energy solution. With this innovation and advertising campaign, Glucovita aims to build presence in the competitive FMCG and confectionery market by linking fun with functional energy benefits.