Crocs Appoints Siddhant Chaturvedi as Face of Echo Range

Global footwear brand Crocs has announced actor Siddhant Chaturvedi as the face of its Echo range in India, marking the launch of a new Crocs India campaign titled Let Them Talk.

The initiative focuses on movement, street culture and individuality, positioning the Echo clogs as a bold, style-driven offering for urban consumers and Gen Z audiences.

The campaign film follows Chaturvedi through city settings, capturing moments rooted in music, dance and everyday self-expression.

Rather than relying on spectacle, the narrative keeps its focus on confidence and personal style, aligning with the brand’s broader message of encouraging people to be comfortable in their own skin.

The film forms part of Crocs’ wider push into youth marketing and contemporary fashion storytelling.

• Crocs names Siddhant Chaturvedi as face of Echo range in India
• Let Them Talk campaign highlights street culture and self expression
• Crocs Echo clogs target urban youth and Gen Z consumers

Developed by creative agency Homegrown, the film highlights the connection between street culture and modern footwear. The visuals underline how everyday footwear can move beyond function to become a statement of identity, particularly among younger consumers who value originality over convention and follow evolving fashion trends closely.

The first phase of the Echo range features the Echo RO Gum Clog and the Echo Wave Clog, introduced in Black and Chalk colourways. These designs build on the existing Echo silhouette, adding sport-inspired elements and a more structured aesthetic while retaining Crocs’ signature comfort. The collection is aimed at consumers seeking lifestyle footwear that works across casual, travel and street settings.

Speaking on the campaign, Yann Le Bozec, head of international marketing at Crocs, described Let Them Talk as a cultural statement reflecting how style, music and movement intersect in everyday life. He said Chaturvedi represents a generation that values self expression and confidence without compromise.

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Varsha Patra, CEO and co-founder of Homegrown, noted that the collaboration aimed to portray individuality in motion, with Chaturvedi’s presence lending authenticity. The Crocs Echo campaign will run across digital platforms, social media, retail outlets and e-commerce channels across India.