GIVA's Valentine's Film Puts the Spotlight on Modern Love's Green Flag

GIVA has launched a new Valentine’s Day brand film that shifts the conversation around romance by focusing on green flags in modern relationships.

Titled All Yours. Love, Sealed in Silver, the film uses humor and everyday situations to reflect how couples today define care, effort, and mutual respect.

Moving away from idealised portrayals of love, the film opens with a woman calling out common relationship red flags such as inconsistent communication, unclear intentions, and misplaced priorities.

These moments are presented with a light, satirical tone that mirrors conversations often shared among friends and partners. The narrative then takes a turn when her partner appears, claiming to have changed and to now embody the traits that signal emotional maturity and consideration.

• GIVA’s Valentine’s film highlights green flags in modern relationships
• GIVA reframes Valentine’s Day gifting around care, effort and sincerity
• GIVA uses humour to spotlight modern love through silver jewellery

To reinforce his intent, the partner gifts her a piece of silver jewellery gifting from GIVA. The gesture becomes central to the story, positioning jewellery not as an extravagant display, but as a marker of sincerity, accountability, and presence. The film links these values with the brand’s identity, aligning silver jewellery with everyday expressions of commitment rather than grand declarations.

By highlighting small but meaningful actions, the campaign connects with audiences who see relationships as built on consistency and understanding. The concept of green flags — listening, showing up, and making thoughtful choices — forms the backbone of the narrative and reflects evolving expectations around partnership, particularly among younger consumers interested in modern relationship values.

With this campaign, GIVA reinforces its positioning as a contemporary jewellery brand that understands modern relationships and the emotional context in which gifting takes place. The film supports the idea that love today is defined less by perfection and more by effort, awareness, and shared values.

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Released ahead of Valentine’s Day campaign season, the film adds to ongoing brand storytelling in advertising, using relatable insights to show how meaningful gestures continue to shape expressions of love in everyday life.