Xylys Appoints Abhishek Sharma to Strengthen Youth Connect

Xylys, the premium Swiss-inspired watch brand from Titan Company, has named Indian cricketer Abhishek Sharma as its brand ambassador, reinforcing its focus on younger, style-aware consumers.

The association aligns with Xylys’ strategy of building relevance among youth consumers who seek dependable performance along with contemporary design.

Marketed and retailed by Titan Company, Xylys is positioned as a bridge between Swiss watchmaking precision and modern aesthetics.

The brand caters to consumers who value premium watches, accuracy, clean design, and everyday functionality, while also paying attention to personal style.

By bringing Sharma on board, Xylys aims to sharpen its connection with a generation that looks for credibility and consistency in the brands it chooses.

• Xylys names Abhishek Sharma brand ambassador to boost youth appeal
• Titan’s Xylys taps Abhishek Sharma to connect with style-aware consumers
• Xylys strengthens youth connect with Abhishek Sharma endorsement

Abhishek Sharma’s growing stature in Indian cricket and his confident off-field presence make him a suitable representative for the brand. Known for his aggressive approach and disciplined preparation, Sharma reflects qualities such as focus, timing, and control—attributes that are central to both high-performance sport and fine watchmaking. His public image also resonates with young consumers who see sport as an extension of lifestyle and self-expression.

Kalpana Rangamani, Chief Sales and Marketing Officer for Titan premium watches, said the partnership reflects shared values. She noted that Xylys is meant for individuals who make deliberate choices and value quality, and that Sharma’s journey reflects performance driven by preparation and clarity of purpose.

Commenting on the association, Sharma said he is drawn to products that emphasise precision craftsmanship. He added that Xylys’ blend of Swiss engineering and contemporary styling mirrors his own approach to cricket and personal style, making the partnership a natural fit.

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With this appointment, Xylys joins a growing list of premium brands leveraging sports personalities for celebrity endorsements, particularly to build credibility and relevance among younger consumers who prioritise performance, design, and authenticity in equal measure.