Kushals Unveiled Sanya Malhotra & Priyanka Mohan as Ambassadors

Kushals Fashion & Silver Jewellery has picked two popular actresses to represent the brand: Bollywood star Sanya Malhotra and South Indian favorite Priyanka Mohan.

The announcement comes just in time for the festive season and is meant to appeal to women who love stylish, affordable jewelry.

Kushals has grown quickly—up 40% in the last year—thanks to its simple idea: see something you like, love it, and make it yours. The brand offers lightweight silver pieces that mix traditional designs with modern trends, perfect for mixing and matching.

The new campaign features two short videos. In one, Priyanka Mohan attends a lively South Indian wedding, layering antique-style necklaces and bold earrings from Kushals.

In the other, Sanya Malhotra hosts a stylish house party, wearing sparkling zircon sets that add instant glamour. Both films show how easy it is to elevate any look with Kushals jewelry.

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"We couldn't be more thrilled," said Manish Gulechha, Co-founder of Kushals. "Sanya and Priyanka embody the spirit of today's woman—confident, graceful, and rooted in individuality. Their authenticity mirrors our ethos of celebrating personal style through crafted, contemporary jewellery."

Sanya Malhotra shared, "Fashion jewellery is all about having fun with style—effortless and always on-trend. Kushals nails that with light, easy designs blending tradition and modernity. It's truly fashion ki favourite jewellery!"

Priyanka Mohan added, "Jewellery should express style in a fashionable, modern way. Kushals' pieces are lightweight, stylish, and perfect for layering. I'm thrilled to join a brand that champions self-expression."

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With plans to open 300 stores across India in the coming years, Kushals is making a big push to bring fashionable silver jewelry to more women. This partnership with Sanya and Priyanka is a fresh step toward that goal.