Dhoni & Madhavan Unite for ACKO’s 'Car ka Action Hero' Campaign

ACKO, the digital insurance company, just dropped its new “Car ka Action Hero” campaign, and it’s got some serious star power with cricket icon MS Dhoni and actor R Madhavan teaming up for the first time.

They’re joined by digital creator Viraj Ghelani in a series of fun, action-packed ads directed by filmmaker Vasan Bala and created by Leo Burnett. The campaign is all about making ACKO the go-to for car owners in India.

The ads take everyday car-related moments—like buying a new ride, renewing insurance, handling claims, or dealing with a breakdown—and turn them into exciting, movie-style scenes with a touch of humor.

Each 30-second or 15-second spot highlights how ACKO’s tech makes insurance simple, transparent, and stress-free. It’s a fresh way to connect with drivers by showing ACKO as a trusted sidekick on the road.

• MS Dhoni & R Madhavan Star in ACKO’s ‘Car ka Action Hero’ Campaign
• ACKO Launches Action-Packed Car Insurance Ads with Dhoni and Madhavan
• Dhoni, Madhavan, and Viraj Ghelani Team Up for ACKO’s Latest Campaign

Dhoni, who’s not just a brand ambassador but also an investor in ACKO, shared, “For most Indians, driving is a daily adventure, and ACKO is a reliable partner for every twist and turn. Being part of this campaign with Maddy felt like a full-fledged action film with a meaningful message.” Madhavan, playing the role of the customer’s voice, added, “ACKO reflects what customers seek—clarity, simplicity, and trust. This campaign connects with car owners, and teaming up with Dhoni made it special.”

Ashish Mishra, ACKO’s Chief Marketing Officer, said, “We’ve focused on making car insurance seamless. The Dhoni-Madhavan duo brings a fresh, exciting avatar to our audience, and we’re grateful to Leo Burnett for this brilliant concept.” Vikram Pandey from Leo Burnett South Asia chimed in, “In a cluttered insurance market, ACKO is a superhero. We used India’s love for cinema to craft a blockbuster narrative, showcasing ACKO as the ‘Car ka Action Hero.’”

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Launched on September 10, 2025, the campaign is hitting digital platforms, TV, and social media, aiming to connect with car owners across the country.