SBI General Insurance Taps Pankaj Tripathi for Trust Campaign

SBI General Insurance has appointed Pankaj Tripathi as its brand ambassador and launched a new campaign titled “Chuniye Bharosa, Apno Sa.”

The campaign focuses on health insurance and highlights the importance of dependable financial protection for families.

The film presents Tripathi in a simple, family setting, reflecting reassurance and responsibility.

The narrative avoids exaggeration and instead centres on everyday moments that underline care and preparedness.

The messaging aligns with the insurer’s positioning around insurance coverage, family security, and long-term stability.

• SBI General Insurance appoints Pankaj Tripathi as brand ambassador
• Chuniye Bharosa, Apno Sa” campaign highlights health insurance security
• SBI General Insurance strengthens outreach in Indian insurance market

The campaign was developed in partnership with TBWA Lintas. It stresses the need for timely health coverage as medical costs in India continue to rise and families become more aware of healthcare expenses. The company aims to encourage customers to view health insurance as an essential part of financial planning rather than an optional expense.

Naveen Chandra Jha, Managing Director and CEO of SBI General Insurance, said the association reflects the company’s focus on building stronger customer relationships. He noted that families today are more conscious about long-term security and are seeking reliable insurance solutions. The campaign reinforces the company’s effort to offer accessible and responsive general insurance products.

Tripathi said he connected with the campaign’s straightforward message and its emphasis on protection and responsibility. Known for portraying relatable characters, the actor’s association is expected to strengthen the brand’s connect with middle-class households across urban and semi-urban markets.

The campaign will run across television, digital platforms, print, outdoor and social media, forming part of the company’s wider marketing campaign strategy. With this move, SBI General Insurance aims to strengthen brand recall and increase awareness around proactive health insurance planning.

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The appointment marks a step in the company’s broader expansion within the competitive Indian insurance market.