Single.id Launches 'DHONI' App to Reward Cricket Fans

HIGHLIGHTS:

• MS Dhoni’s 'DHONI' app offers fans exclusive content, rewards, and behind-the-scenes insights into his life.  
• The app lets users earn points, cashback, and gift cards through Single.id’s retail network across India.
• Fans can redeem rewards in categories like travel, fashion, retail, and food & beverage using Single.id technology.  
• DHONI app enhances fan engagement by providing daily interactions with Dhoni while rewarding loyal followers.  
• Enigmatic Smile’s partnership with MS Dhoni aims to offer unparalleled value through a comprehensive rewards ecosystem.

Cricketer Mahendra Singh Dhoni has introduced the ‘DHONI’ loyalty fan app, providing fans with exclusive access to his personal life. The app offers special rewards and insider content for his most devoted followers.

Created in collaboration with Single.id by Enigmatic Smile, the ‘DHONI’ app lets users earn rewards through Single.id’s retail network. Fans can accumulate and redeem points, cashback, and gift cards on purchases from partner brands throughout India.

The app offers fans exclusive videos, personal insights, and behind-the-scenes glimpses into Dhoni’s life.

MS Dhoni stated, “The DHONI app is designed to give you more value from your everyday spending. You can redeem rewards across categories ranging from travel & tourism, retail, to fashion and F&B outlets using Single.id technology. The DHONI app is all about more rewards, more savings, and more benefits. ‘Thoda aur’ – that’s what every fan of mine deserves and will get on this app.”

“We are honoured to work with MS Dhoni and unveil DHONI to India,” said Bish Smeir, CEO of Enigmatic Smile, the parent company of Single.id. “DHONI offers fans the double advantage of engaging with their icon on a day-to-day basis while also collecting free rewards every time they shop.”

Chandra Bhushan, India head, Enigmatic Smile said, “The launch of the ‘DHONI’ app marks a significant milestone for Enigmatic Smile and Single.id in India. We are thrilled to partner with MS Dhoni to bring his fans closer to their icon, while also enriching their everyday experiences through our rewards ecosystem. DHONI app not only enables seamless fan engagement but also offers unparalleled value through our extensive network of partners. At Enigmatic Smile, we vow to enhance user experiences, and the ‘DHONI’ app is a testament to that vision."

“The launch of the ‘DHONI’ app marks a pivotal moment for Enigmatic Smile and MS Dhoni’s dedicated fans. This platform goes beyond just offering exclusive content—it creates an immersive experience that brings fans closer to their hero. By combining advanced technology with a comprehensive rewards system, we’re empowering fans to engage in a way that truly rewards their loyalty. We’re excited about the future, as we continue to enhance the app with new features and deeper connections, ensuring that this journey with Dhoni and his fans only grows stronger,” said Subash Manuel, director, Enigmatic Smile.