super.money Unveils Ad with Jonty Rhodes as 'Cashback Catcher'

super.money, a UPI platform backed by Flipkart, has rolled out an exciting new digital campaign starring South African cricket icon Jonty Rhodes as the ‘Cashback Catcher.’

Famous for his lightning-fast fielding, Rhodes brings that same energy to the ad, playfully diving for cashback rewards instead of cricket balls. The campaign cleverly captures the modern shopper’s love for getting value from every purchase.

Created by Braindad and directed by Ryan Mendonca, the ad highlights a key trend: 95% of Indian digital users are drawn to cashback offers. In the campaign, Rhodes is seen chasing instant rewards in everyday moments—buying groceries, booking flights, and more—with the same passion he brought to cricket.

super.money’s UPI-linked co-branded credit cards, offered with Axis Bank and Utkarsh Bank, deliver up to 3% cashback on all transactions, keeping things simple and transparent.

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Premanshu Singh, super.money’s Co-Founder, said, “Rewards should be straightforward and valuable. Jonty embodies the savvy consumer—always alert, always seeking real rewards. This campaign reinforces our mission to make tangible rewards a standard.” The ad’s funny storyline, where Rhodes trails an auto driver waiting for cashback that only super.money provides, drives home the platform’s promise of instant, reliable rewards.

Vishal Dayama, Creative Director at Braindad, shared, “Jonty’s physicality and charm elevate the film beyond comedy. It’s about the thrill of earning something back, reflecting consumer habits.” Launched across social media and digital platforms, the campaign targets younger audiences, especially Gen Z, with shareable content and cricket influencers to spark buzz.

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super.money stands out by offering real cashback, not tricky coupons, addressing a common frustration with complicated reward systems. With Rhodes’ star power and a digital-first approach, the campaign positions super.money as a go-to for clear, valuable rewards. Check out super.money for more details.