Delhivery's Republic Day Ad Captures Everyday Journeys Across India

Delhivery has released a new Republic Day digital film titled Yeh Desh Chalne Se Bana Hai (This Country Was Built By Moving), placing focus on everyday journeys that enable connectivity across India.

The campaign avoids conventional patriotic imagery and instead highlights the routine movements of delivery partners who travel through cities, towns, villages, highways, and narrow lanes as part of their daily work.

The film presents India from a functional, ground-level perspective, showing how movement links people, businesses, and communities. It documents delivery partners navigating diverse terrains, from crowded urban streets to remote rural routes, reflecting the scale and complexity of logistics operations in the country.

The narrative stresses that India is understood not only through maps or destinations, but through lived experiences and constant movement.

• Delhivery’s Republic Day film highlights everyday journeys across India
• Delhivery’s Yeh Desh Chalne Se Bana Hai campaign celebrates movement and connectivity
• Republic Day ad spotlights delivery partners powering India’s logistics network

Narrated by actor Virendra Saxena, the film emphasises how locations are often identified through local references rather than formal addresses. It shows delivery partners relying on memory, familiarity, and interaction with residents to complete last-mile deliveries. This approach underlines the role of human judgement and local knowledge in logistics, especially in a country with varied infrastructure and addressing systems.

Commenting on the campaign, Mohammed Ali, Senior Vice President and Head of Marketing at Delhivery, said: “The message here is that you cannot understand India from a distance; you have to walk it to know it. That is the reality for our partners every day. They aren't passive observers; they are witnesses to the spirit, grandeur and the unique resilience that keeps India moving,”

The film draws a parallel between individual delivery routes and the larger idea of national connection. Each journey, while small on its own, contributes to a wider system that supports commerce and mobility across regions. Through this campaign, Delhivery positions logistics as a practical force that keeps India connected through continuous, everyday movement.

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The Republic Day film is being distributed across Delhivery’s digital platforms and social media channels.